Higher Ed Marketing & Business Development Specialist Job at Beacon Hill (Boston)

Job Description

The Business Development Specialist, reporting to the Director of Marketing, plays a key role in driving revenue growth and market expansion. This role supports the Marketing and Communications team through hands‑on business development initiatives, conference engagement, and relationship building with prospective clients, learners, and strategic partners.

Job Responsibility

Identify new business opportunities through market research, competitive analysis, and trend monitoring
Support the development of promotional materials and presentations for client meetings, conferences, and events
Attend conferences and events, coordinating logistics including shipping, transportation, and on‑site or virtual setup
Serve as a primary point of contact at conferences, answering questions and capturing lead information
Collaborate cross‑functionally with internal teams and external partners to ensure aligned marketing and outreach strategies
Build and foster partnerships with internal groups, research centers, and external organizations that support program growth
Assist in identifying subject matter experts and topics for future programs and stay current on industry and market trends
Conduct discovery conversations with prospective organizations to assess needs and evaluate program fit
Follow up with leads using a multi‑channel outreach strategy to convert prospects into clients
Analyze performance data to refine business development and marketing strategies

Requirements

Bachelor’s degree with several years’ experience in business development, marketing, or a customer‑facing role
Proven ability to operate effectively in a fast‑paced, high‑volume environment
Strong written, verbal, and presentation skills
Proficiency with productivity tools, spreadsheets, presentations, video conferencing, and collaboration platforms
Experience using marketing tools such as email platforms, social media tools, and analytics systems
Working knowledge of digital marketing channels including email, content, SEO, and social media
Experience with lead segmentation and follow‑up strategies

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Higher Ed Marketing & Business Development Specialist

Job Description

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