Hemo Marketing Portfolio Lead Job at Pfizer (Beijing)

Job Responsibility

Lead the development and execution of the Hemophilia integrated platform strategy to shape the rare disease policy, improve affordability, and upgrade treatment regimen to maximally improve the hemophilia patients’ lifelong benefits
Upgrade current initiatives, ie. HTC establishment, MDT, SDM (shared decision making) platform, aligning with Pfizer's rare disease franchise vision and integrating FVIII, FIX and non-factor products, to drive the achievement of key business metrics
Provide evidence-based tools and knowledge to healthcare providers, payers, charities, hospital directors, etc. to improve affordability
Explore innovative collaboration models to support business growth
Serve as the central hub between inline factor and non-factor brand team, coordinating resources (marketing, medical, access, etc.) to ensure effective execution
Establish task forces and workflows, regularly tracking and reporting on project progress to ensure timely completion of tasks and achievement of targets
Conduct periodic evaluations of platform implementation, providing feedback, and continuously optimizing operations to meet business goals
As the contact person for company/BU level events, eg. FFAB, POA, Marketing Academy, etc. to improve RD internal impact, keep RD exposure aligned with franchise vision and brand image

Master’s degree or above in Medicine, Pharmacy, Marketing, or related field
At least 5 years of relevant experience in marketing, platform management, Key account, or related areas
Prior experience in cross-functional collaboration and project management is preferred
Strong understanding of the current landscape and challenges in rare disease area
Ability to effectively coordinate multi-departmental collaboration and drive platform strategy execution
Solid project management skills with the ability to independently manage platform operations
Excellent communication and collaboration skills, with a focus on innovative thinking, efficient organization, and goal achievement