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The Wound Care Division of HARTMANN is among the fastest growing Wound Care businesses within the UK. This success is a result of our high performing team and our high quality, clinically effective products, delivered with innovation and value to our partners in healthcare. We continually aim to work in partnership with Healthcare Professionals and services by providing solution led products to meet the clinical needs of patient centred care. Our solutions support our partners to run an efficient and cost-effective patient focused service. Within this role you will be responsible for the commercial success of existing and new brand development by identifying and engaging with decision making networks and gaining local approval for promotion within your given area, working with stakeholders at all levels across multiple health economies to create new business opportunities. You will have responsibility for creating and implementing the local business and market access plans supported by the Healthcare Partnership Manager Lead. You will be involved in leveraging HARTMANN brands by identifying and developing relationships with key NHS stakeholders in order to generate opportunities for change within the health economy, utilising market access solutions where appropriate, to advise and lead on customer facing projects designed to improve the way patient care is organised within the NHS. There may also be a requirement to work with private sector partners to uncover, pursue and develop joint working opportunities within healthcare provision.
Job Responsibility:
Commercial responsibility of developing existing and new HARTMANN brands through value generating evaluations by engaging in local NHS protocols
Working with the Strategic Partnership Manager and Healthcare Partnership Manager Lead to utilise current NHS objectives to develop market access plans, capitalise access opportunities, establish better relationships and leverage HARTMANN brands
Engage with health economies to deliver market access plans to improve efficiency and delivery of local health provision thus leveraging HARTMANN products
To develop and deliver local business and market access plans
To work closely with the LINK Clinical Partnership Manager in the development of advocates and clinical networks across the area
To work closely with the LINK Clinical Partnership Manager to deliver clinical services inline with market access solutions
To work closely with the local Regional Business Manager and Territory Sales Manager to ensure resource is effectively deployed to capitalise on short term market share growth and to ensure local evaluations are accelerated through support
To identify revenue generating opportunities using HARTMANN’s prioritised value propositions
Support the achievement of regional and local NHS targets and plans such as QIPP CQUIN’s, etc
Develop and manage key strategic account management relationships with key decision makers
If appropriate, facilitate discussions and negotiations between provider units and Integrated Care Boards to develop disease area awareness and appropriate management
Develop effective relationships internally to ensure successful delivery of the market access approach for agreed value propositions
Cultivate strong partnerships, working consultatively
Work collaboratively and openly with all internal stakeholders
Identify opportunities for HARTMANN sales and marketing teams to work with customers on therapy area management initiatives
Oversee the selection, implementation and operational use of current business tools to provide market intelligence for the HPM team and subsequent use to gain commercial advantage for HARTMANN
To work in close conjunction with all HARTMANN departments to develop the local business plan
To originate, develop and implement service offerings to meet the needs of the local Health Economies, including but not restricted to Integrated Care Boards, Provider Collaboratives and Primary Care Networks
Identify HARTMANN business opportunities aligned to critical needs of the Integrated Care Boards and execute appropriate HARTMANN services to meet these needs
To facilitate the development of service provision, service redesign and guidelines with HARTMANN customer groups
To gather intelligence on customer plans, formulary updates and changes to guidelines. Consider likely implications that these changes may have for HARTMANN and signpost accordingly
To analyse and interpret data sources to identify opportunities
Ensure data privacy is in line with GDPR regulations including appropriate collection, storage and transmission of any customer data
Ensure compliance with all Company policies and procedures
To carry out any other duties commensurate to the post as required by your Line Manager or Senior Manager
Variations to the role profile may be required from time to time and when this arises there will be a discussion with the post holder
To support the Division as project ‘lead’ and contributor where required
Requirements:
Bachelor's degree in Science or Business Management (preferred)
In-depth knowledge of the current structure, policies and workings of the NHS and other healthcare organisations within the UK
Evidenced experience of engaging with multiple NHS stakeholders, particularly at commissioning and service level
Analysis and interpretation of quantitative and qualitative data sources to identify opportunities
Negotiation, networking and communication skills associated with producing successful outcomes
Successful in the healthcare arena with knowledge of the NHS system and processes
Record of success in medical devices sales, preferably in the field of wound care
Evidence of building strong and productive stakeholder relationships
Experience of working cross-functionally
Excellent planning, organisation, communication and project management skills
Natural Curiosity
Ability to handle complex information and tailor delivery based on requirements
Ability to influence at all levels
Cross functional team working
Pro-active, goal orientated, and solutions focused
Excellent presentation skills
Leadership skills
Advanced IT skills in Word, Excel and PowerPoint
Demonstrable IT skills in CRM systems
Must reside within the Territory Boundaries
Able to work a full five days per working week (minimum 37 hours)