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Head of Wholesale Fuels

United States of America, Corona 140000.00 - 190000.00 USD / Year · Job Posted June 15, 2026
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Job Description

The Director, Wholesale Fuels Development is responsible for new wholesale fuel dealer accounts, commercial fuel accounts, affiliated franchisee new fuel accounts, and wholesale fuel marketer acquisitions. The Director, Wholesale Fuels Development will also be responsible for working with CKWF Director Operations & Dealer Business Managers for Reseller renewals. The position will require the completion of in-depth analysis of new business deals, acquisitions, and creating and delivering presentation of new business proposals to senior management. Directs staff and all activities related to the procurement, distribution, wholesale margin proforma, and marketing of fuels to wholesale customers in the Continental US. Primary liaison for all branded and unbranded new supply relationships within CKWF, including administration of new supply contracts as they relate to CKWF volume. The Director, Wholesale Fuels Development supports the company goals by focusing on personal accountability, customer service, work efficiency and growing the brand.

Job Responsibility

  • Increase the sale of wholesale fuels via new business through Development Managers, new wholesale dealer customers, existing wholesale customers, wholesale marketer acquisitions, Affiliated Franchisee existing and new fuel business, new commercial fuel customers
  • Complete required analysis and other documentation for new business acquisition
  • Understand and analyze Profit and Loss Reports as well as fuel financial and sales reports
  • Act as liaison between the company and new customers as it relates to fuel sales and branding
  • Maintain knowledge of brand requirements as related to brand/site image and procedures
  • Coordinates brand imaging work for new accounts
  • Establish and achieve fuel margin plan targets, grow the customer base and develop lucrative pricing strategies
  • Oversee pricing strategies and execution
  • Fulfill supply contract obligations to insure optimum incentive recovery
  • Develop & manage all fuel strategies
  • Manage strategy on a site by site and customer basis
  • Accurately set up and maintain required system inputs to pricing systems and other IT support systems
  • Hire, develop and train fuel team
  • Communicate and negotiate with suppliers, carriers and terminal/pipelines
  • Coordinate fuels objectives with other department initiatives
  • Multi-task and complete duties in a timely manner
  • Proactively monitor supply situations
  • Recommend capital to improve fuels contribution
  • Develop, implement and oversee initiatives related to payment systems including fleet card sales and administration

Requirements

  • 5+ years of commercial experience with a focus on new business development, preferably in a closely related business service industry
  • Bachelor degree required
  • MBA preferred
  • Proficient in Microsoft Word and Excel
  • Strong written, verbal and presentation skills
  • Hands-on people management/development and team building skills
  • Strong customer service skills
  • Problem solving skills and ability to make rational decisions and analysis
  • Detail oriented
  • Ability to work independently
  • Be able to travel extensively
  • Valid driver's license
  • Strengths in fuels management, pricing, pricing models, wholesale & retail contracts, contract negotiation, payment systems, marketing, and products distribution
  • Advanced managerial and leadership skills
  • Very analytical
  • Proficient in Microsoft Office products

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