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Admiral Group Plc Logo Admiral Group Plc · IT - Software Development

Head Of Web Conversion & Optimisation

United Kingdom, Cardiff · Job Posted June 28, 2026
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Job Description

We’re looking for a commercially-minded and highly analytical Head of Web Conversion & Optimisation to take ownership of conversion performance across Veygo’s digital acquisition journeys. This is a senior, hands-on leadership role focused on maximising conversion before customers enter the product funnel. You’ll be responsible for identifying and unlocking growth opportunities across our websites, organic discovery channels and App Store presence, combining experimentation, content strategy, technical optimisation and customer insight to drive measurable business impact. Working across Marketing, Product, Design, Engineering and Web Operations, you’ll help more customers discover Veygo, understand our products and confidently take the next step towards purchasing cover. Your work will directly influence customer growth, acquisition efficiency and long-term business performance. This role is based in Cardiff on a hybrid basis, with a minimum of one day per week in the office.

Job Responsibility

  • Own conversion performance across all pre-funnel customer touchpoints, including website and app entry points
  • Define and optimise customer journeys that improve conversion into the product funnel
  • Develop and lead a structured experimentation and CRO roadmap across digital channels
  • Embed a test-and-learn culture using insight-led, hypothesis-driven experimentation
  • Translate data, customer behaviour and market insight into measurable performance improvements
  • Lead SEO, GEO and App Store Optimisation strategy, ensuring strong discoverability and intent matching
  • Partner with Product and Technology teams to improve technical SEO foundations and website performance
  • Own content structure, messaging hierarchy and conversion logic across digital experiences
  • Brief and guide creative and content teams to deliver conversion-focused experiences
  • Ensure digital experiences balance customer needs, accessibility, performance and commercial outcomes
  • Collaborate with cross-functional stakeholders to create consistent customer journeys across web, app and funnel entry points
  • Influence strategic decisions through evidence-based recommendations and performance insight

Requirements

  • Significant experience in Conversion Rate Optimisation (CRO) and digital experimentation
  • Proven track record of delivering measurable improvements in conversion performance
  • Experience working within direct-to-consumer digital environments
  • Experience across both web and app-based customer journeys
  • Hands-on experience leading SEO and/or App Store Optimisation initiatives with demonstrable results
  • Strong analytical capability and experience using experimentation, analytics and optimisation tools
  • Ability to move confidently between strategic thinking and hands-on delivery
  • Strong stakeholder management and influencing skills

Nice to have

  • Experience within Financial Services or another regulated industry
  • Experience working with headless CMS platforms or composable architecture environments
  • Experience managing digital experiences across multiple products, brands or customer segments

What we offer

  • Up to £3,600 of free shares each year after one year of service
  • 33 days holiday (including bank holidays) when joining, increasing up to 38 days
  • Option to buy or sell up to an additional five days of annual leave
  • Great Place to Work for Women, Wellbeing, and overall for over 25 years
  • Flexible working
  • Cycle to Work Scheme
  • Private Health Cover
  • Critical Illness Cover
  • Financial & Mortgage Advice
  • 24-Hour Ecare
  • Simply Health
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