Head of Visitor Strategy

The Head of Visitor Strategy is a senior leadership role reporting to the UK Managing Director, responsible for setting and delivering the High Value Visitor (HVV) strategy across the UK Hub. The role leads a centralised, international team supporting buyer‑led travel events and is accountable for creating a scalable HVV model that drives value across the portfolio and wider B2B shows. This includes evolving value delivery through reduced reliance on traditional hosting and the advancement of meeting scheduling and matchmaking solutions. As the subject‑matter expert for the Hosted Buyer proposition, the role owns the end‑to‑end value proposition and partners closely with stakeholders across the business and market.