Head of User Acquisition Job at Ruby Labs

Head of Customer Acquisition

Our client, an ambitious new iGaming startup backed by seasoned industry experts...

Location

Finland , Helsinki

Salary:

Not provided

Abroad Internships

Expiration Date

Until further notice

Requirements

Extensive experience in digital marketing, customer acquisition, or growth marketing, ideally within the iGaming, gaming, or other highly competitive online industries
Deep understanding of digital channels, acquisition funnels, and conversion strategies
Strong command of performance marketing, SEO/SEM, and paid media
Proven ability to use analytics, testing, and data insights to optimise performance and drive measurable business growth
A strategic yet hands-on approach — comfortable setting the vision but also executing in a lean, fast-moving environment
Fluent in Finnish and English (written and spoken)
Master’s degree in Marketing, Communications, Business Administration, Technology, or a related field, or equivalent practical experience

Job Responsibility

Build and lead the customer acquisition strategy from the ground up, setting the vision, roadmap, and performance framework for all digital growth initiatives
Design and execute high-performing campaigns across performance marketing, SEO/SEM, paid media, and strategic partnerships to drive visibility and player acquisition
Own and optimise the full acquisition funnel, using analytics, experimentation, and data-driven insights to improve conversion and deliver exceptional user experiences
Collaborate closely with internal teams — Product, CRM, Content, Brand, and Data to ensure seamless, engaging, and high-converting customer journeys across every touchpoint
Ensure all marketing activity is fully compliant with regulations and responsible marketing standards
Monitor and report on acquisition performance, translating insights into actionable growth opportunities
Identify and test emerging channels and innovative strategies to give the brand a competitive edge
Build and mentor a high-performing acquisition team as the company scales, fostering a culture of accountability, learning, and innovation

What we offer

Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution
Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life

New

Head of User Acquisition

We are seeking an accomplished User Acquisition Lead to drive high-scale web gro...

Location

Salary:

Not provided

Ruby Labs

Expiration Date

Until further notice

Requirements

Proven 7+ years of leading user acquisition with hands-on experience scaling web products in high-scale, multi-channel environments
Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge
Hands-on experience with ad networks (Taboola, Outbrain, AppLovin, etc.)
Proven record of building and scaling compliance-driven funnels and ad creative frameworks
Strong background in creative production processes and data-driven optimization
Advanced skills in A/B testing, marketing analytics, and ad automation tools
Experience managing subscription-based or funnel-driven products is a strong plus
Proven ability to establish and manage business processes with strict discipline
Exceptional attention to detail, operational rigor, and an accountability-first mindset
Fluent in English

Job Responsibility

Multi-Channel Command — Manage Google Ads, Meta (Facebook/Instagram), X, Reddit, Quora, Pinterest, and all major ad networks (Taboola, Outbrain, AppLovin, etc.)
Compliance Leadership — Enforce frameworks across funnels, landing pages, and ad creatives. Audit every rejection, extract patterns, and define rules for future scaling
Creative Operations — Coordinate with creative production teams to ensure ad assets are optimized for compliance and maximum conversion performance
A/B Testing Discipline — Design, execute, and analyze constant testing across all channels
extract actionable insights and enforce adoption of proven winners
Budget & Spend Control — Own daily and hourly budget deployment across all campaigns. Maximize ROI through tight monitoring and fast decision-making
Automation Execution — Implement and manage ad spend automation tools (e.g., Birch) to scale efficiently
Analytics & Reporting — Maintain full transparency of performance analytics across all channels. Deliver structured reporting and actionable insights daily, weekly, and monthly
Process Leadership — Establish and enforce business operations for user acquisition, including daily reporting loops, hourly monitoring, and cross-team coordination
Knowledge Transfer — Maintain a centralized knowledge base for learnings, playbooks, and compliance frameworks across all products and markets

What we offer

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere

Fulltime

Ua Team Lead

TapNation is a French company founded in 2019, specializing in mobile game publi...

Location

France

Salary:

Not provided

TapNation

Expiration Date

Until further notice

Requirements

Significant experience in a senior user acquisition role within the gaming sector, with a proven track record of driving successful campaigns
English native or fluent: excellent written and oral communication skills to present complex findings to non-technical stakeholders
Ability to interpret data and analytics, applying insights to optimise user acquisition strategies and performance outcomes. Be able to work with our Data science team on long term projections and break even up to 12 to 18 months
Strong project management skills and the ability to manage multiple priorities and deadlines
A proactive and clear communicator and a team player
Data-driven and Growth mindset – excellent analytical skills to analyze complex data sets to drive actionable insights and initiative
Ability to adapt quickly to new challenges and changes while driving results
In-depth understanding of gaming industry dynamics, including key trends, player behaviors, and market shifts, allowing for strategic decision-making

Job Responsibility

Strategic UA Planning & Execution: Design and implement robust user acquisition strategies for each game’s vertical, that are aligned with business objectives, focusing on driving growth, player retention, gross margin and engagement
Data-Driven Optimization: Regularly review performance metrics across all UA campaigns and channels of each UA manager, make informed decisions and real-time adjustments to enhance campaigns effectiveness and player acquisition while educating the team
Collaborative Partnerships: Work in close coordination with Product, Creative, and ASO teams to ensure user acquisition strategies align with broader project goals and result in successful campaigns. Improve cross-teams communication and processes
Product & tools development: Improve the automation strategy and capabilities by working on product feedback and sharing features enhancements for the several automation, prediction and forecasting tools
Data Analysis & Reporting: Challenge and contribute to the development and improvement of the Internal BI, Data Analysis and Reporting dashboards to improve Strategic visions, reporting and help with Management decisions
M&A audits & Due diligence: Participate with the leadership team in the inorganic growth acquisition strategy across publishing, but also games & studios M&A strategy
Stay Ahead of Industry Trends: Monitor the latest gaming UA, Growth & Creative industry advancements, technologies, and trends to keep the strategies innovative and relevant, ensuring the company maintain a competitive edge. In this objective, create and cultivate solid relations with other top gaming publishers and Head of and VP executives as well as POCs of all the main UA channels. Participate in industry events as panel speaker and representative of the company
Embrace Innovation: Explore and implement emerging technologies, channels, and methods to stay at the forefront of UA practices, continually improving acquisition efforts and campaign performance

What we offer

27 days paid time off per year (the company believes in disconnection in order to allow people to evolve in a healthy environment)
Remote policy: full remote
You can find us at Morning Pereire offices in Paris 17e (including fitness room) if you want to say hello

New

Head of User Acquisition

We are redefining how User Acquisition (UA) works across our group. As Head of U...

Location

Salary:

Not provided

Ruby Labs

Expiration Date

Until further notice

Requirements

7+ years in performance marketing
3+ years in a senior leadership role overseeing UA at scale
Strong background in subscription-based D2C products, ideally across multiple verticals
Proven track record managing multi-million dollar monthly paid budgets
Highly organized, data and results-driven leader
Experience directly managing and developing a team of at least 5–7 UA professionals
Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
Experience building and scaling teams, setting KPIs, and leading under a centralized structure
Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL
Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment

Job Responsibility

Build and lead the centralized User Acquisition Department servicing multiple subscription products
Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
Design UA OKRs/KPIs for both department-wide success and individual team members
Manage and mentor a team of cross-platform UA Managers embedded in different product teams
Lead hiring, onboarding, training, and performance management processes across the UA function
Create a high-talent-density culture that fosters performance, collaboration, and growth
Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
Partner with data science to create and refine advanced analytics and attribution models

What we offer

Remote Work Environment
Unlimited PTO
Paid National Holidays
Company-provided MacBook
Flexible Independent Contractor Agreement

Fulltime

Head of Growth

We are looking for a Head of Growth in Jordan to drive user acquisition, optimiz...

Location

Jordan

Salary:

25000.00 - 100000.00 USD / Year

Elevate Pay

Expiration Date

Until further notice

Requirements

Develop and execute a data-driven go-to-market strategy
Lead growth initiatives across influencer partnerships, targeted content, and referral programs
Identify and establish partnerships with key stakeholders including remote work communities and local financial institutions
Track and analyze key growth metrics
Work closely with product, compliance, and operations teams
Hire and manage a small but highly effective local team

Job Responsibility

Drive user acquisition, optimize retention, and scale market presence
Define and manage country-specific user acquisition channels
Optimize conversion funnels and retention strategies
Ensure Elevate Pay differentiates itself through localized solutions
Use data to iterate marketing spend and maximize ROI on acquisition efforts

Fulltime

Head of Growth, Iraq

We are looking for a Head of Growth in Iraq to drive user acquisition, optimize ...

Location

Iraq

Salary:

25000.00 - 100000.00 USD / Year

Elevate Pay

Expiration Date

Until further notice

Requirements

Develop and execute a data-driven go-to-market strategy
Lead growth initiatives across influencer partnerships, targeted content, and referral programs
Identify and establish partnerships with key stakeholders including remote work communities and local financial institutions
Track and analyze key growth metrics
Work closely with product, compliance, and operations teams
Hire and manage a small but highly effective local team

Job Responsibility

Drive user acquisition, optimize retention, and scale market presence
Build and implement a data-driven go-to-market strategy to expand Elevate Pay’s footprint in Iraq
Define and manage country-specific user acquisition channels, ensuring cost-efficient and high-quality signups
Optimize conversion funnels and retention strategies to maintain strong deposit retention and reduce churn
Ensure Elevate Pay differentiates itself through localized solutions that address real pain points
Use data to iterate marketing spend and maximize ROI on acquisition efforts

Fulltime

Head of Growth, Philippines

We are looking for a Head of Growth in Philippines to drive user acquisition, op...

Location

Philippines

Salary:

25000.00 - 100000.00 USD / Year

Elevate Pay

Expiration Date

Until further notice

Requirements

Develop and execute a data-driven go-to-market strategy
Lead growth initiatives across influencer partnerships, targeted content, and referral programs
Optimize conversion funnels and retention strategies
Identify and establish partnerships with key stakeholders including remote work communities and local financial institutions
Track and analyze key growth metrics
Work closely with product, compliance, and operations teams
Hire and manage a local team

Job Responsibility

Drive user acquisition, optimize retention, and scale market presence
Develop and execute growth strategy
User acquisition & retention
Market expansion & local partnerships
Performance & analytics
Leadership & cross-functional collaboration

Fulltime

Head of Growth, Egypt

We are looking for a Head of Growth in Egypt to drive user acquisition, optimize...

Location

United Arab Emirates; Egypt , Dubai; Cairo

Salary:

25000.00 - 100000.00 USD / Year

Elevate Pay

Expiration Date

Until further notice

Requirements

Any (new grads ok)
US citizenship/visa not required

Job Responsibility

Develop and Execute Growth Strategy
Build and implement a data-driven go-to-market strategy to expand Elevate Pay’s footprint in Egypt
Define and manage country-specific user acquisition channels, ensuring cost-efficient and high-quality signups
User Acquisition & Retention
Lead growth initiatives across influencer partnerships, targeted content, and referral programs
Optimize conversion funnels and retention strategies to maintain strong deposit retention and reduce churn
Market Expansion & Local Partnerships
Identify and establish partnerships with key stakeholders including remote work communities and local financial institutions
Ensure Elevate Pay differentiates itself through localized solutions that address real pain points
Performance & Analytics

Fulltime

Head of User Acquisition

Ruby Labs

Location:

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 18, 2026

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