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PT Executive Logo PT Executive · Sales

Head of UK Snacking

United Kingdom · Job Posted December 11, 2025
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Job Description

We are seeking to appoint a UK Head of Snacking to spearhead and deliver the UK Commercial Strategy. Working closely with the New Markets Snacking Director, you will lead the strategy, development, launch and commercial delivery of the UK Snacking range. The key routes to market will be across Retail, Convenience and Foodservice Channels. (although other opportunities will also be encompassed). Given the strategic importance of the role, it will naturally be the building block to reaching a Senior Leadership role within the UK Commercial Structure. However– To begin with, this is a “Go-to-Market” Commercial Role. Yes, you will be forming the strategy- but You will also be delivering it! Hence a “Hands on Approach” is an absolute must; and you will relish the challenge of driving New Business.

Job Responsibility

  • Create, build and implement a new branded platform for growth in a new market
  • Identify and prioritise new customer target strategies – Retail, Foodservice, Convenience, Independent, B2B and D2C
  • Deliver a profitable commercial plan for Sigma-Alimentos in the UK, working via close cooperation and collaboration with customers, to achieve targeted KPIs
  • Understand and interpret customer strategies and performance in the UK food market
  • Identify and co-develop the best range, manufacturing solutions and go to market strategy
  • Work with New Market snacking director and R&D team to support pilots and new business initiatives
  • Pioneer New and manage existing accounts to achieve specific targets and internal KPI’s
  • Lead projects with new customers, developing aligned strategies & relationships to drive sales and listings
  • Ensure Sigma are perceived as the expert within our market place and category
  • Plan, execute, monitor & review category and channel initiatives, prioritising Distribution, Display, NPD, Promotions, Pricing and Head Office resource
  • Champion customer category perspectives internally, working towards multi-functional solutions through Supply Chain, Customer Service, Finance, Category and Marketing to meet customers’ needs

Requirements

  • Relevant Candidates will already be operating at a Senior Commercial level within a leading Branded Food Business
  • ideally with some level of experience of the Snacking Category
  • Account Growth/New Business Experience across Grocery, Convenience or Foodservice Channels
  • Have a natural Entrepreneurial Flair: The ability to spot opportunities that encompass the production capabilities of the Branded Product Range
  • Be strategic, Be Category Led- But also have the ability to Act with Pace and “Win Business!”
  • the role will need a huge amount of Drive and Passion for delivering real quality to the end consumer combined with a creative flair for delivering market leading Customer Solutions

Nice to have

ideally with some level of experience of the Snacking Category

What we offer

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