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Head of Student Marketing

United Kingdom, Manchester 65000.00 - 85000.00 GBP / Year · Job Posted February 17, 2026
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Job Description

Head of Marketing role to lead the next phase of growth and shape the long-term marketing strategy for MCR Property Group's student portfolio, launching a new national student living brand.

Job Responsibility

  • Lead and deliver the marketing strategy for MCR's student accommodation portfolio
  • Oversee the launch and ongoing evolution of a new student brand, including the development and management of its website and associated digital platforms
  • Drive performance-led marketing activity across student portals, paid social media, search channels and CRM systems
  • Take ownership of all digital channels, including websites, email journeys, social media platforms and online content
  • Develop and deliver brand-led marketing campaigns that resonate with students, parents and international audiences
  • Lead public relations, communications and brand storytelling initiatives across both national and local channels
  • Ensure marketing activity is fully aligned with the student experience and overall asset performance
  • Manage, mentor and grow the student marketing team
  • Collaborate closely with MCR's wider in-house design and marketing teams
  • Provide regular reporting and insight to senior leadership

Requirements

  • Senior-level marketing experience gained within PBSA, residential, hospitality or a similarly consumer-led sector
  • Proven track record of successfully launching or scaling brands, platforms or portfolios
  • Strong digital and performance marketing expertise
  • Data-led and analytical mindset
  • Commercially focused with a clear understanding of how marketing activity directly drives occupancy, revenue and asset performance
  • Confident and capable leader with experience managing, developing and motivating teams
  • Comfortable working at pace in a growth-focused environment
  • Able to collaborate effectively across multiple disciplines and senior stakeholder groups

What we offer

  • Strong progression opportunities within a growing UK property business
  • Competitive package aligned with experience and responsibility

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