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The Telegraph has delivered three years of sustained digital growth across direct sales, branded content and programmatic partnerships, powered by award-winning innovation in creativity, data and measurement. As we enter our next phase of growth, we see significant untapped opportunities to create new, high-margin revenue streams. These include strategic partnerships, scalable premium advertising propositions, data-led commercial models and new ways to engage demand. We’re looking for a strategic, entrepreneurial sales leader to own and deliver this growth. You’ll design and launch new advertising propositions, develop innovative digital commercial models, and build upstream partnerships with Tier 1 and 2 advertisers, working closely with Client, Product, Data and Insight teams. This role is critical to keeping The Telegraph at the forefront of digital advertising innovation, turning market opportunity into commercial impact at pace.
Job Responsibility:
Deliver net-new digital advertising revenue across priority growth areas
Lead the launch and scaling of an AI-powered self-serve advertising platform, unlocking high-margin incremental revenue
Develop data-led, sector-specific solutions in partnership with Sales, Product, and Data teams to increase campaign value and yield
Build upstream relationships with Tier 1 advertisers and agencies, co-creating solutions rooted in Telegraph journalism, audience insight and innovation
Shape and implement new commercial models, ensuring The Telegraph remains differentiated in a competitive market
Personally lead high-impact pitches, presentations and new business opportunities where needed
Act with an entrepreneurial mindset, owning growth and commercial outcomes
Stay ahead of industry trends, turning market change into opportunity
Collaborate closely with senior leaders across Sales, Product, Data and Marketing to deliver shared priorities
Represent The Telegraph externally, building profile, credibility and influence across the industry
Requirements:
Evidence of generating incremental revenue from new strategic initiatives
Proven success in driving digital revenue growth within a premium publisher, platform, or agency environment
Deep knowledge of the UK agency landscape, especially holding companies (WPP, Omnicom, Publicis) and their data-led strategies