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360 Resourcing Solutions Logo 360 Resourcing Solutions · Sales

Head of Sports Commercial

United Kingdom, Wigan · Job Posted January 04, 2026

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Job Description

Are you a strategic leader with deep roots in the betting industry, especially in horse racing, and a sharp commercial mindset? We’re looking for a Head of Sports Commercial to take the reins of our Sportsbook and Racing verticals and drive the commercial performance, customer experience, and future innovation across our digital platforms. In this pivotal role, you’ll own the commercial strategy and performance across Sports and Racing. From building engaging customer propositions and crafting powerful campaigns, to steering budgets and collaborating with product, trading, and marketing, you’ll be the key driver behind our growth in customer numbers, value, and experience.

Job Responsibility

  • Lead the end-to-end commercial performance of our Sportsbook and Racing verticals
  • Define and deliver the commercial roadmap across both areas
  • Drive measurable growth in customer numbers, value, and engagement
  • Budgeting and forecasting
  • Campaign development
  • Performance analysis
  • Product collaboration
  • Work with Product, Trading, Marketing, and Engineering teams to craft a seamless, best-in-class betting experience
  • Lead the development and execution of acquisition and retention campaigns
  • Optimise promotional spend and bonus strategies to maximise ROI
  • Ensure capitalising on major sporting and racing moments with compelling content and promotions
  • Manage and deepen relationships with key suppliers and platform providers
  • Negotiating commercial terms
  • Collaborate with fellow commercial leaders to align on cross-vertical initiatives
  • Mentor and develop your own team

Requirements

  • Strategic leader with deep roots in the betting industry, especially in horse racing
  • Commercially minded, results-driven leader
  • Proven track record of driving growth through strategic thinking and operational excellence
  • Thrives in fast-paced, data-led environments
  • Strong grasp of customer behaviours, product performance, and the levers that drive acquisition, retention, and profitability
  • Collaborative mindset, able to work seamlessly with stakeholders across product, trading, marketing, and beyond
  • Excellent communicator and negotiator, able to build meaningful partnerships with suppliers
  • Natural leader, someone who inspires high performance, builds trust, and creates an environment where teams can do their best work
  • Passionate about sports and racing, commercially savvy

What we offer

  • Competitive Basic Salary
  • Discretionary Bonus Scheme
  • Company Shares Option Plan
  • Contributory pension scheme
  • Life insurance (4 x basic salary)
  • Simply Health Cash Plan
  • Holiday entitlement (33 days inclusive of bank holidays)
  • Study Support and opportunity for progression and development
  • Confidential 24/7 365 employee assistance helpline
  • Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
  • Regular social events, charity events and volunteering opportunities
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