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We’re hiring a Head of Social to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how Deel shows up culturally, creatively, and strategically across social platforms. This is not a traditional corporate social media role. It’s for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. You’ll own Deel’s global social strategy end to end, with the autonomy to build something distinctive and ambitious.
Job Responsibility:
Own and evolve Deel’s global social strategy across TikTok, Instagram, LinkedIn, and X, with a clear point of view on the role each platform plays
Define and develop an ownable brand voice that feels fun, insightful, aspirational, and native to each platform
Build and operate a high-velocity content engine, balancing one-off cultural moments with a consistent always-on cadence
Lead creative partnerships with external agencies and creators as collaborators in shaping the brand
Lead and develop a small in-house social team (2–3 people), setting a high bar for taste, speed, and execution
Use social listening, cultural signals, and audience behavior to insert Deel into relevant conversations in real time
Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity
Define success metrics for social and continuously iterate based on performance, engagement, and audience response
Requirements:
Proven experience creating or leading viral, culturally relevant social content
Demonstrated ownership of outcomes, not just participation in campaigns
Strong understanding of how content and tone should vary by platform
Excellent editorial judgment and storytelling instincts
Experience working with creators, agencies, and cross-functional partners
Ability to clearly articulate why content worked, not just that it did
Comfortable operating in fast-moving, ambiguous environments with high autonomy
Nice to have:
Built or scaled a brand or audience that people actively follow and engage with
Worked in consumer, lifestyle, challenger brands, or high-growth tech environments
Created social content that travelled beyond its core audience or category
Strong writing instincts and intellectual curiosity
A bias toward action, experimentation, and shipping over perfect process
A point of view on what great social looks like—and the conviction to back it
What we offer:
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access