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Oh Polly is seeking a dynamic, fashion-forward Head of Social to lead and elevate our global social media presence. The Head of Social will be responsible for shaping the brand’s social identity, driving growth across channels, and steering a high-performance social function. You will guide our channel strategy, direction, and execution of best-in-class social content that sharpens desirability and accelerates commercial goals. Managing a high-performing in-house social team and reporting to the Brand Director, this role will play a critical part in shaping Oh Polly.
Job Responsibility:
Own and lead the global social media strategy across all platforms (Instagram, TikTok, YouTube, Snapchat, emerging channels)
Build a platform-first content strategy designed to drive brand relevance, engagement and revenue
Translate brand vision and commercial objectives into high-performing social content strategies
Lead, mentor and develop a social team (Social Managers, Content Creators, Community, Video Editors)
Define and evolve tone of voice across platforms
Oversee content ideation, creation and execution across always-on, campaign and reactive moments
Ensure Oh Polly remains at the forefront of fashion and social trends
Champion a creator-first, platform-native approach to content
Maintain consistent brand storytelling while adapting for platform-specific performance
Develop quarterly social roadmaps aligned to campaigns, product drops, retail moments, influencer strategy and trading activity
Own social KPIs and growth targets across engagement, reach, traffic, and assisted revenue
Track channel performance & sentiment, reviewing weekly analytics to inform strategy and creative improvement
Build measurable KPIs and reporting frameworks to share with senior stakeholders
Use data and insights to continually optimise content strategy and team output
Monitor competitor and industry performance to identify opportunities and risks
Drive innovation, testing new formats, tools and platforms to stay ahead of trends
Directly manage members of the social team with overall responsibility for team performance and output
Lead, mentor and grow the social team - elevating skills, output, capability and speed
Build a high-performance culture focused on creativity, accountability and fast execution, with clear development pathways
Set clear objectives, workload planning and performance reviews
Ensure strong collaboration between social, PR, influencer and brand teams
Lead social strategy for all major brand moments, campaigns and product launches
Oversee content planning, ideation, calendar management and creative output across social
Work closely with the Brand Director and Creative to ensure seamless brand alignment
Partner with Creative Studio, Influencer Marketing, PR, CRM & E-comm to deliver seamless integrated campaigns
Guide content direction for shoots & creator-led content — ensuring inspiration, accuracy and brand handwriting
Oversee community management strategy and escalation processes
Ensure brand safety, reputation and tone of voice are protected at all times
Guide response to sensitive, reactive or crisis moments on social
Requirements:
7+ years’ experience in social media
At least 3+ years in a senior leadership role
Expert knowledge of social culture, digital trends, platform mechanics & luxury/fashion landscape
Proven experience leading social strategy for a fashion, beauty, or lifestyle brand
Demonstrated success scaling social channels and driving revenue through content
Deep understanding of TikTok, Instagram, YouTube and emerging platforms
Strong leadership experience and confident leader who can motivate teams, communicate clearly and manage multiple workstreams
Highly creative with excellent commercial awareness
Highly organised with excellent time management and ability to handle fast-moving priorities
Data driven mindset, commercially aware, and comfortable owning growth targets
Exceptional understanding of internet culture, trends, creators and platform algorithms
Confident stakeholder management with the ability to influence at a senior level