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As Head of Social Media & Video Americas, you will own the social strategy, with specific emphasis on the US, across all platforms. Your focus is on video content and audience engagement resulting in indirect revenue generation and facilitating video partnerships. You’ll lead a talented team to deliver high-impact, platform-native campaigns, working closely with editorial, marketing, partnerships, and production teams. You’ll be the driving force behind innovation, analytics, and audience growth.
Job Responsibility:
Develop and execute a social media strategy across YouTube, Instagram, X/Twitter, Facebook, and emerging platforms
Lead social and video initiatives to successfully achieve business goals, including revenue, brand awareness/reach, and engagement
Oversee production of high-quality, platform-native video and multimedia content
Experiment with new formats, trends, and technologies to keep content fresh and engaging
Lead from the front, regularly engaging and participating in video creation
Ensure Time Out Market Union Square and Dumbo are supported with a minimum of 1 post per week for the local market
Drive follower growth, reach and engagement across all social channels
Foster authentic community interaction, including moderation and audience feedback loops
Lead, inspire and develop a social media team of producers, editors, and community managers
Work cross-functionally with editorial, marketing, commercial and data teams to align content and campaigns
Establish KPIs, track performance, and produce actionable insights to inform strategy
Report regularly on campaign and channel performance to senior leadership
Maintain a consistent brand voice and ensure compliance with industry regulations and platform guidelines
Requirements:
Deep understanding of video-first social platforms, trends, and algorithms
Confident and experienced in 1st hand social
Excellent knowledge of analytics tools (native and third-party) and how to use data to drive decisions
Creativity in content development and storytelling, with an eye for emerging formats
Comfortable working in a fast-paced, deadline-driven environment
Nice to have:
Experience in paid social campaigns and influencer collaborations
Proven track record leading social media strategy for a high-profile publisher, media company or video-led brand
Strong leadership and people-management skills with experience building and motivating teams
Understanding of SEO, digital publishing workflows, and cross-channel audience strategies
Familiarity with rights management, copyright, and Americas/US publishing regulations