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Strategic Employment Partners Logo Strategic Employment Partners · -

Head of Social Media Marketing

United States, Lancaster 130000.00 - 150000.00 USD / Year · Job Posted March 22, 2026
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Job Description

A leading, progressive, and rapidly growing home services organization — known for high-volume operations, rapid expansion, and a top-performing inbound marketing engine — is seeking a Head of Social Media Marketing for a newly created role. This digitally driven company generates 100% of its revenue through paid social campaigns and is looking for a true social media expert to own, scale, and elevate that engine. As the Head of Social Media Marketing, you’ll lead a high-velocity, performance-driven advertising ecosystem. You’ll oversee strategy, campaign execution, optimization, analytics, and budget management, ensuring a nonstop flow of inbound leads. You’ll directly manage a Marketing/Lead Coordinator and collaborate closely with Sales Support to keep the pipeline running at full speed.

Job Responsibility

  • Own and scale the paid social marketing engine that drives all inbound revenue
  • Run high-volume campaigns with $500K+ in total ad spend and fast daily pacing
  • Build and optimize creative cycles, targeting, segmentation, and funnel performance
  • Execute rigorous A/B testing across creative, messaging, and landing experiences
  • Lead analytics, reporting, attribution, and forecasting
  • Manage budget oversight, pacing, and ROI targets
  • Guide a Marketing/Lead Coordinator and align with Sales Support teams

Requirements

  • Deep expertise in social media performance marketing, ideally for hands-on service industries
  • Hands-on experience managing high-value ad campaigns of no less than $500K monthly
  • Advanced skills in testing, data analysis, optimization, and performance strategy
  • Strong budget management, forecasting, and decision-making abilities
  • Leadership experience in marketing or growth-driven environments
  • A fast-paced, experimentation-driven mindset
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