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The Head of Social & Content leads one of Veygo’s key growth and brand channels across owned, earned and paid social. Working closely with the Head of Brand & Creative, the role brings brand strategy to life through platform‑native, ideas‑led content that resonates with young drivers and their parents. This role combines a strong creative point of view and cultural fluency with a clear understanding of commercial impact, playing a key role in overall marketing strategy by ensuring social and content drive awareness, consideration and customer acquisition at scale. The role acts as a senior strategic partner to Growth and Product teams, using audience insight and social listening to influence go‑to‑market priorities, product launches and customer experience.
Job Responsibility:
Social & content strategy: Own Veygo’s social and content strategy, aligned to brand positioning and marketing priorities
Make social and content the lead expression of the brand through clear content pillars and platform‑native thinking
Bring audience, creator and platform insight into wider marketing strategy
Commercial impact & growth: Accountable for social and content contribution to awareness, consideration and acquisition
Partner with Acquisition to support revenue and growth objectives
Use performance insight and test‑and‑learn to guide investment and improve effectiveness
Content planning & execution: Own end‑to‑end social content planning and delivery
Build a high‑volume, high‑quality content engine
Balance cultural relevance with clear messaging and regulatory responsibility
Channel ownership & community: Own presence, engagement and sentiment across priority social platforms
Lead community management, moderation and tone of voice
Build trusted communities that drive advocacy and word of mouth
Brand articulation & collaboration: Work closely with the Head of Brand & Creative to bring positioning to life
Partner with Product and Marketing teams on launches, journeys and campaigns
Feed social listening and community insight into product and CX improvement
Influencers, creators & partnerships: Build and scale influencer, creator and ambassador relationships
Develop a creator ecosystem across owned and paid social
Partner with brands to co‑create content for owned and earned channels
Creative direction & measurement: Set creative direction for social and creator‑led content
Ensure paid and organic assets are platform‑native and on‑brand
Define goals and measure impact across reach, engagement, sentiment and performance
Team leadership: Line manage the Social Media Manager and work closely with Social Creative / Editor
Set clear direction, standards and ways of working
Build a high‑performing social and content team
Requirements:
Significant experience leading social media and content at a senior level
Proven track record of building social presence and content capability from early or underdeveloped foundations
Deep understanding of social platforms, trends and creator ecosystems
Experience leading high-volume content production without losing strategic focus
Experience demonstrating commercial impact from social and content activity
Strong judgement and confidence operating as a public-facing brand leader
Strong cross-functional leadership skills, including partnership with Product and Growth teams
Nice to have:
Experience in regulated or high-consideration categories
Experience building community-led brands
Experience working with youth or Gen Z audiences
What we offer:
Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays)
You also have the option to buy or sell up to an additional five days of annual leave
Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service