Head of SEO Job at North Star Network (Paris)

Head of SEO

As Head of SEO / Organic Acquisition you'll lead the growth of multiple internat...

Location

Salary:

Not provided

Van Kaizen

Expiration Date

Until further notice

Requirements

6-8 years of SEO experience with at least 3 years in iGaming or highly competitive industries
Experience managing large-scale SEO projects across multiple domains
Deep understanding of affiliate SEO ecosystems
Advanced in organic acquisition growth and Brand SERP dominance
Experienced in reducing traffic leakage to affiliates and increasing search visibility in key markets.

Job Responsibility

Develop and execute the full organic search strategy across all brands and markets
Drive brand search dominance and SERP control
Monitor affiliate ecosystems and competitor search strategies
Lead link authority and backlink growth strategies
Develop satellite SEO site strategies for traffic capture
Drive long-term organic acquisition growth
Brand Protection & SERP Control
Monitor brand SERPs and identify brand hijacking
Manage brand protection domains and mirror strategies
Coordinate domain migration and search visibility strategies

Head of SEO & Organic Growth

This is a senior leadership role with end-to-end accountability for Betfred’s or...

Location

United Kingdom , Manchester

Salary:

Not provided

360 Resourcing Solutions

Expiration Date

Until further notice

Requirements

Minimum 7+ years in SEO, including significant experience in a senior or head-of-function role within the Online Gaming, Casino or Sports Betting sector
Proven leadership experience managing and developing high-performing teams, with the ability to lead specialists across content, copywriting, technical SEO and strategy
Strong track record of building and delivering multi-market SEO strategies that increase organic visibility, qualified traffic, conversion and revenue in regulated markets
Proven experience ranking for high-value, high-competition keywords in highly competitive search environments
Strong budget management skills
Expert knowledge of site architecture, Core Web Vitals, PageSpeed, schema markup, internal linking, indexation management and mobile-first indexing
Advanced proficiency in Google Analytics 4, Google Search Console and industry tools
Demonstrated ability to influence and coordinate across cross-functional departments including PPC, Product, UX, Content and Technology
Exceptional analytical and commercial skills, with the ability to translate complex SEO data into clear, actionable business strategies for non-technical stakeholders
Experience presenting performance, strategic recommendations and investment cases to senior leadership with confidence and credibility

Job Responsibility

Own and evolve the enterprise SEO strategy to drive sustainable, long-term organic traffic growth, customer acquisition and revenue across key markets
Lead, mentor and develop the team, including article copywriters and SEO specialists, creating a high-performance culture with clear objectives, accountability and progression
Set the strategic direction for technical, on-page and off-page SEO, ensuring best practice is consistently implemented across all platforms, products and content journeys
Develop and scale high-performing content strategies across betting and gaming categories, aligning search demand, brand positioning and commercial priorities
Constantly identify new opportunities to align content, technical SEO, UX and conversion performance to optimise organic growth and improve the quality of traffic
Act as the senior SEO lead for the business, influencing cross-functional stakeholders and ensuring SEO is embedded into product, development, content and performance marketing plans
Manage relationships with internal content teams, external agencies and affiliate partners to maximise organic visibility, authority and return on investment
Monitor algorithm updates, competitor activity and wider industry trends, adapting strategy at pace to protect and grow rankings in a highly competitive SERP landscape
Collaborate with product and development teams to improve site architecture, page performance, crawlability, indexation and overall technical health
Manage and deliver to agreed KPs, clearly communicate performance, risks, opportunities and strategic priorities to senior stakeholders and demonstrate tangible revenue associated to SEO

Fulltime

Head of SEO - DACH

Join a leading affiliate in the iGaming industry as a Head of SEO! We are lookin...

Location

Salary:

Not provided

Web International Services Ltd. (WIS)

Expiration Date

Until further notice

Requirements

5–8+ years in SEO
At least 2 years in a leadership capacity
Proven experience managing SEO teams and/or leading cross-functional SEO initiatives
Demonstrated ability to scale organic traffic and revenue in highly competitive niches
Background in marketplaces, affiliates, or large content ecosystems is strongly preferred
Strong technical SEO fundamentals: crawling/indexing, site structure, schema, speed, internal linking, and content quality signals
Hands-on with key tools and analytics stack: Google Search Console, Ahrefs, Semrush, GA, Looker (or equivalent)
Confident presenting to C-level and non-technical stakeholders
Able to translate complex SEO insights into clear, decisive business recommendations
Excellent written and verbal communication

Job Responsibility

Own the global SEO strategy, with deep market ownership for DACH
Build and run the full SEO roadmap, prioritised by revenue impact, delivery speed, and risk
Set direction across content, technical, and off-page SEO initiatives across markets
Align SEO work tightly to business goals (revenue, volume, and quality)
Translate SEO into business-first narratives for leadership and non-SEO teams
build visibility so SEO isn’t a “black box.”
Run structured communication loops (weekly/monthly/quarterly), including proactive updates, risk assessments, and postmortems
Lead and mentor the SEO team (DACH + English), setting standards for ownership, communication, and senior behaviour
Build scalable SEO processes for research, briefing, execution, QA, and publication
drive continuous improvement via experimentation and retrospectives

What we offer

Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
Company events in Malta organised and paid for by WIS for EU employees – twice a year
Access to learning platforms and educational support offered to boost your knowledge and career

Head of Organic Growth (SEO / CRO / AI Search)

Lead SEO, CRO, and emerging AI/Generative search (GEO) to drive organic performa...

Location

United States

Salary:

Not provided

Johnson Group

Expiration Date

Until further notice

Requirements

7+ years of progressive experience across SEO and CRO, with at least 2 years in a lead, manager, or director-level role is a necessary requirement for this role
Verifiable, hands-on experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM) is mandatory
candidates without this experience will not be considered
Demonstrated proficiency in at least one enterprise A/B testing platform (VWO, Optimizely, or Convert) is required
Demonstrated proficiency in an enterprise SEO toolkit (Ahrefs, Semrush, Screaming Frog, Sitebulb, or equivalent) is required
A clear, evidence-based point of view on AI / Generative search (GEO / AEO) is required, including how content gets cited by Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini
Working knowledge of JavaScript, HTML, and CSS sufficient to scope test variations, troubleshoot tracking, and partner credibly with developers is required
Proficiency in Figma for design collaboration and wireframe review is required
Strong understanding of CRO best practices, including statistical significance, sample size calculation, and experiment design methodology is essential
Experience with heatmap and session recording tools (Microsoft Clarity, Hotjar, FullStory) is strongly preferred

Job Responsibility

Organic Growth Strategy & Leadership: Set and own the agency's organic growth strategy across SEO, CRO, and AI/Generative search. Translate client business goals into integrated organic roadmaps that ladder up to measurable revenue impact. Lead, mentor, and grow a team of SEO, CRO, and GBP specialists by setting standards, reviewing work, and developing career paths. Serve as the agency's senior point of contact for organic strategy in new business pitches, QBRs, and executive-level client conversations
SEO Strategy & Execution: Direct technical, on-page, content, and off-page SEO programs across a multi-client portfolio. Oversee site audits, keyword and topic strategy, internal linking, schema/structured data, site architecture, and authority-building. Partner with the Development Team on technical SEO requirements (Core Web Vitals, indexability, rendering, hreflang, structured data) and with content teams on topical authority and editorial planning
CRO & Experimentation Leadership: Own the agency's experimentation discipline. Set the testing roadmap, prioritization framework, and statistical rigor across client A/B and multivariate testing programs. Personally design and review high-stakes experiments. Partner with the CRO Specialist on platform execution (VWO, Optimizely, Convert), ensure clean tracking via GA4 and GTM, and translate test outcomes into permanent site changes and case studies
AI / Generative Search (GEO / AEO): Build and own JG's methodology for getting clients cited in AI-driven search surfaces such as Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and what comes next. Develop the agency's POV on content structure, entity optimization, citation-worthiness, and tracking AI visibility. Lead client education on the GEO/AEO shift and what it means for their organic strategy
Platform & Tool Expertise
Performance Reporting & Client Communication: Own the organic performance narrative across the portfolio. Build and present quarterly business reviews that connect SEO/CRO/GEO activity to revenue. Proactively flag pacing or performance concerns to Account Directors and the broader strategy team. Develop case studies that demonstrate the ROI of organic work and translate statistical outcomes into business impact
Strategy & Innovation: Stay at the front of search, experimentation, and behavioral analytics. Build JG's POV on how AI-powered personalization, predictive analytics, and generative answer engines change organic strategy. Contribute to the agency's external thought leadership and internal best practices

What we offer

Flexibility to work from home with optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking)
100% employer-paid health, dental, and vision insurance for employee AND two family members
401k with company match
PTO, sick days, and paid holidays
Wellness stipend
Professional development opportunities
Company-wide social events like an annual lake day, team-specific retreats, and more
Summer Fridays

Fulltime

Head of Editorial Performance

Reporting directly to the Director of Audience and Performance, this role is res...

Location

United Kingdom , London

Salary:

Not provided

The Telegraph

Expiration Date

Until further notice

Requirements

A journalist with senior experience of working in a major newsroom
A leader with a track record of building and managing teams
Extensive experience of studying analytics and demonstrable evidence of using insight to drive forward editorial performance
Extensive knowledge of best practice across digital journalism including SEO, social media, community and other audience-building facets
An inquisitive mind that is always searching for answers and innovative solutions to publishing journalism
Excellent communication skills and ability to coordinate complex projects
A deep understanding of the Telegraph’s journalism and audience

Job Responsibility

Work with the senior editors and heads of department to determine and deliver all the numbers that are needed to achieve subscriptions growth, and the strategy and tactics to do so
Manage the Performance team, and work with I&A, to translate what audience data means for commissioning and publishing of our journalism - both at an operational day-to-day level and a strategic level
Ensure the presentation of data and performance across the newsroom is to the highest standard, adding colour to the picture and, where possible, relaying actionable insight
Hold regular meetings with senior commissioning and publishing editors to feed back on performance and opportunities for improvement
Frequently review the Performance team’s output and priorities to ensure it continues to reflect the business’s priorities
Work with the Marketing, Engagement, Retention, Product and Technology departments to ensure we are extracting full performance from our journalism across the business
Be a leading member of the team that analyses content access - ensuring intelligent access to our journalism, together with the right mechanism, offer and message is shown to the reader

What we offer

Dynamic working opportunities
Medical cover
Parental leave (six months fully paid maternity leave and enhanced paternity/partner leave)
Life assurance
Season ticket loans
Flexible benefits
Training and development opportunities through The Academy

Head of Demand Generation & Growth

We are looking for a commercially focused, data-driven Head of Demand Generation...

Location

United Kingdom

Salary:

Not provided

Novidea

Expiration Date

Until further notice

Requirements

7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing
3+ years managing marketing teams with measurable pipeline outcomes
Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software
Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy
Strong analytical capability and data-driven decision-making skills
Experience working closely with enterprise sales organisations and revenue operations teams
Excellent communication and stakeholder management skills

Job Responsibility

Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks
Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies
Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes
Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales
Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy
Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits
Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion
Develop global PR and social media frameworks and ensure consistent execution across markets
Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally
Directly manage the Product Marketing Lead and ensure alignment across GTM functions

Fulltime

Head of Marketing

An ambitious and growing business is looking to appoint a commercially focused H...

Location

United Kingdom , Kendal

Salary:

47000.00 - 52500.00 GBP / Year

McCarthy Recruitment

Expiration Date

Until further notice

Requirements

Proven experience in a senior marketing or Head of Marketing role with clear commercial impact
Strong background in performance marketing and revenue growth
Highly analytical, with a deep understanding of marketing metrics and attribution
Hands-on experience across digital channels and growth funnels
Experience working across multiple stakeholders or within a matrix-style organisation
Strong leadership and stakeholder management skills
Ability to balance strategic thinking with hands-on execution

Job Responsibility

Owning and delivering the marketing contribution to revenue, pipeline, and profitability
Executing growth strategies aligned to wider business objectives
Managing and optimising marketing budgets with a clear focus on ROI and performance
Building a data-driven marketing engine with testing, optimisation, and clear reporting
Owning key metrics including CAC, LTV, conversion rates, and attribution modelling
Leading multi-channel acquisition strategies (paid media, SEO, email, partnerships, content)
Driving campaign planning, execution, and performance analysis across the full funnel
Developing insight-led, targeted campaigns based on customer and market data
Partnering with senior stakeholders and commercial teams to align on targets and delivery
Leading and influencing a marketing function, including external agencies and internal partners

Fulltime

Head Of Web Conversion & Optimisation

We’re looking for a commercially-minded and highly analytical Head of Web Conver...

Location

United Kingdom , Cardiff

Salary:

Not provided

Admiral Group Plc

Expiration Date

Until further notice

Requirements

Significant experience in Conversion Rate Optimisation (CRO) and digital experimentation
Proven track record of delivering measurable improvements in conversion performance
Experience working within direct-to-consumer digital environments
Experience across both web and app-based customer journeys
Hands-on experience leading SEO and/or App Store Optimisation initiatives with demonstrable results
Strong analytical capability and experience using experimentation, analytics and optimisation tools
Ability to move confidently between strategic thinking and hands-on delivery
Strong stakeholder management and influencing skills

Job Responsibility

Own conversion performance across all pre-funnel customer touchpoints, including website and app entry points
Define and optimise customer journeys that improve conversion into the product funnel
Develop and lead a structured experimentation and CRO roadmap across digital channels
Embed a test-and-learn culture using insight-led, hypothesis-driven experimentation
Translate data, customer behaviour and market insight into measurable performance improvements
Lead SEO, GEO and App Store Optimisation strategy, ensuring strong discoverability and intent matching
Partner with Product and Technology teams to improve technical SEO foundations and website performance
Own content structure, messaging hierarchy and conversion logic across digital experiences
Brief and guide creative and content teams to deliver conversion-focused experiences
Ensure digital experiences balance customer needs, accessibility, performance and commercial outcomes

What we offer

Up to £3,600 of free shares each year after one year of service
33 days holiday (including bank holidays) when joining, increasing up to 38 days
Option to buy or sell up to an additional five days of annual leave
Great Place to Work for Women, Wellbeing, and overall for over 25 years
Flexible working
Cycle to Work Scheme
Private Health Cover
Critical Illness Cover
Financial & Mortgage Advice
24-Hour Ecare

Fulltime

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Head of SEO

Job Description

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Head of SEO

Head of SEO

Head of SEO & Organic Growth

Head of SEO - DACH

Head of Organic Growth (SEO / CRO / AI Search)

Head of Editorial Performance

Head of Demand Generation & Growth

Head of Marketing

Head Of Web Conversion & Optimisation

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