Head of SEO

• Develop and implement SEO and GEO strategies aligned with client business objectives across multiple accounts
• Conduct technical audits covering site architecture, crawling and indexing, page speed, and structured data
• Translate findings into prioritised roadmaps with clear actions and Timelines
• Execute on-page optimisation, technical implementations, and content strategy recommendations
• Work directly within CMS platforms where required
• Analyse competitor landscapes and identify strategic opportunities for organic growth
• Stay current with algorithm updates, AI search developments, and LLM optimisation
• Serve as the primary SEO contact for all clients in the portfolio
• Build relationships based on trust, transparency, and consistent results
• Educate clients on SEO best practices and provide strategic guidance on organic search decisions
• Monitor rankings, visibility, traffic, and conversion data
• Identify trends, opportunities, and areas requiring optimisation
• Build reports focused on results and ROI, not vanity metrics
• Deliver monthly and quarterly performance reviews that guide next steps
• Define and track KPIs that demonstrate the business impact of SEO activity
• Develop SEO processes, templates, and documentation
• Support new business pitches with SEO insights, competitor analysis, and strategic Recommendations
• Collaborate with PPC, Paid Social, and Creative teams to integrate SEO into broader marketing initiatives

• Three to five years of SEO experience in an agency environment
• Working knowledge of GEO, AI Search and LLM optimisation, or willingness to rapidly Upskill
• Strong technical SEO, on-page optimisation and content strategy skills
• Experience managing multiple clients and stakeholders
• Proficiency with GSC, GA4, Ahrefs, SEMRush and Screaming Frog
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Understanding of PPC, Paid Social or wider digital strategy
• UX knowledge

Hybrid working