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Head of SEO & PPC

fortnumandmason.com Logo

Fortnum & Mason

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Location:
United Kingdom , London

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Job Description:

Join the Fortnum and Mason Family! Fortnum & Mason is seeking an Interim Head of SEO & PPC to lead our organic and paid search strategy during a maternity cover period. This role will be responsible for ensuring our websites (both domestic and international) remain highly visible and authoritative across Google, Bing and emerging LLM-driven search experiences, while also delivering best-in-class paid search performance in partnership with our external PPC agency. The successful candidate will combine strategic leadership, hands-on expertise, and excellent stakeholder management to drive performance across one of the most iconic luxury retail brands in the world.

Job Responsibility:

  • Own and lead the SEO and GEO strategy for fortnumandmason.com and eu.fortnumandmason.com
  • Ensure strong visibility across Google and Bing and AI-driven search experiences (LLMs, AI Overviews, conversational search)
  • Drive technical, on-page, content and authority optimisation
  • Partner closely with Content, brand and editorial teams, Product and engineering teams, and our external SEO agency
  • Champion structured data, entity optimisation, content authority and E-E-A-T principles
  • Monitor and respond to algorithm and LLM landscape changes
  • Act as senior internal owner of PPC across all markets
  • Lead and challenge our external PPC agency to deliver best-in-class campaign strategy, strong ROI, ROAS and incrementality, and continuous testing and optimisation
  • Oversee Brand and non-brand search, Shopping / Performance Max, and Seasonal and gifting peaks (e.g. Mother’s Day and Easter)
  • Ensure paid activity complements SEO and brand positioning
  • Set clear performance targets and KPIs across SEO and PPC
  • Own performance reporting and insight generation
  • Ensure search supports key trading moments and gifting occasions
  • Balance growth with brand protection and premium positioning

Requirements:

  • Proven experience leading SEO at scale, ideally for a premium or content-rich brand
  • Strong understanding of GEO / LLM visibility and the evolving search landscape
  • Hands-on PPC expertise, with experience leading agencies
  • Strong commercial mindset and ability to tie activity to revenue outcomes
  • Excellent stakeholder management and communication skills
  • Comfortable operating in a fast-paced, seasonal retail environment
What we offer:
  • A generous store and restaurant discount of up to 40%
  • 25 days holidays (excluded bank holidays) and an extra day off for your birthday
  • A fantastic subsidised staff restaurant which uses Fortnum’s ingredients
  • A range of opportunities to develop and grow personally and professionally
  • Excellent pension scheme

Additional Information:

Job Posted:
January 01, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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