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Web International Services Ltd. (WIS) Logo Web International Services Ltd. (WIS) · IT - Administration

Head of SEO - DACH

· Job Posted March 02, 2026
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Job Description

Join a leading affiliate in the iGaming industry as a Head of SEO! We are looking for a Head of SEO who can lead the strategic, operational, and cross-functional direction of our SEO function across all markets, with a particular emphasis on the DACH region, which represents the core of our business.

Job Responsibility

  • Own the global SEO strategy, with deep market ownership for DACH
  • Build and run the full SEO roadmap, prioritised by revenue impact, delivery speed, and risk
  • Set direction across content, technical, and off-page SEO initiatives across markets
  • Align SEO work tightly to business goals (revenue, volume, and quality)
  • Translate SEO into business-first narratives for leadership and non-SEO teams
  • build visibility so SEO isn’t a “black box.”
  • Run structured communication loops (weekly/monthly/quarterly), including proactive updates, risk assessments, and postmortems
  • Lead and mentor the SEO team (DACH + English), setting standards for ownership, communication, and senior behaviour
  • Build scalable SEO processes for research, briefing, execution, QA, and publication
  • drive continuous improvement via experimentation and retrospectives
  • Own reporting frameworks and KPIs (organic sessions, CTR, rankings, revenue attribution) and maintain clear, consumable SEO documentation
  • Lead SEO for new portal launches from zero: SEO-first structure, topical authority + internal linking strategy, early content velocity, and milestone plans (0–6–12–24 months) to commercial viability

Requirements

  • 5–8+ years in SEO
  • At least 2 years in a leadership capacity
  • Proven experience managing SEO teams and/or leading cross-functional SEO initiatives
  • Demonstrated ability to scale organic traffic and revenue in highly competitive niches
  • Background in marketplaces, affiliates, or large content ecosystems is strongly preferred
  • Strong technical SEO fundamentals: crawling/indexing, site structure, schema, speed, internal linking, and content quality signals
  • Hands-on with key tools and analytics stack: Google Search Console, Ahrefs, Semrush, GA, Looker (or equivalent)
  • Confident presenting to C-level and non-technical stakeholders
  • Able to translate complex SEO insights into clear, decisive business recommendations
  • Excellent written and verbal communication
  • Experience mentoring/upskilling SEO talent and building a performance-driven, accountable, collaborative culture, including scaling new/greenfield sites to meaningful organic growth

What we offer

  • Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
  • Company events in Malta organised and paid for by WIS for EU employees – twice a year
  • Access to learning platforms and educational support offered to boost your knowledge and career
Web International Services Ltd. (WIS) - All Job Offers

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