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Join a leading affiliate in the iGaming industry as a Head of SEO! We are looking for a Head of SEO who can lead the strategic, operational, and cross-functional direction of our SEO function across all markets, with a particular emphasis on the DACH region, which represents the core of our business.
Job Responsibility:
Own the global SEO strategy, with deep market ownership for DACH
Build and run the full SEO roadmap, prioritised by revenue impact, delivery speed, and risk
Set direction across content, technical, and off-page SEO initiatives across markets
Align SEO work tightly to business goals (revenue, volume, and quality)
Translate SEO into business-first narratives for leadership and non-SEO teams
build visibility so SEO isn’t a “black box.”
Run structured communication loops (weekly/monthly/quarterly), including proactive updates, risk assessments, and postmortems
Lead and mentor the SEO team (DACH + English), setting standards for ownership, communication, and senior behaviour
Build scalable SEO processes for research, briefing, execution, QA, and publication
drive continuous improvement via experimentation and retrospectives
Own reporting frameworks and KPIs (organic sessions, CTR, rankings, revenue attribution) and maintain clear, consumable SEO documentation
Lead SEO for new portal launches from zero: SEO-first structure, topical authority + internal linking strategy, early content velocity, and milestone plans (0–6–12–24 months) to commercial viability
Requirements:
5–8+ years in SEO
At least 2 years in a leadership capacity
Proven experience managing SEO teams and/or leading cross-functional SEO initiatives
Demonstrated ability to scale organic traffic and revenue in highly competitive niches
Background in marketplaces, affiliates, or large content ecosystems is strongly preferred
Strong technical SEO fundamentals: crawling/indexing, site structure, schema, speed, internal linking, and content quality signals
Hands-on with key tools and analytics stack: Google Search Console, Ahrefs, Semrush, GA, Looker (or equivalent)
Confident presenting to C-level and non-technical stakeholders
Able to translate complex SEO insights into clear, decisive business recommendations
Excellent written and verbal communication
Experience mentoring/upskilling SEO talent and building a performance-driven, accountable, collaborative culture, including scaling new/greenfield sites to meaningful organic growth
What we offer:
Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
Company events in Malta organised and paid for by WIS for EU employees – twice a year
Access to learning platforms and educational support offered to boost your knowledge and career