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Head of SDR

efficy.com Logo

efficy

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Location:
Netherlands , Utrecht

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

As Head of SDR, you will lead and scale the Inbound Sales Development team responsible for qualifying marketing-generated leads and setting high-quality meetings for our regional sales teams. You will play a pivotal role in building a high-performing, metrics-driven culture that ensures every qualified lead moves efficiently through the funnel. This role is essential to generating pipeline for mid-to-large deals across our CRM solutions portfolio, and to ensure our centralized Hub delivers consistent value to the broader commercial organization.

Job Responsibility:

  • Build, lead, and coach the inbound SDR team based in Utrecht
  • Optimize lead qualification processes and criteria in close collaboration with Marketing and RevOps
  • Ensure effective handoff of qualified leads to Inside Sales or regional teams
  • Monitor team KPIs (e.g., conversion rates, time-to-first-contact, meeting quality)
  • Work with Marketing to close the feedback loop and improve lead generation strategies
  • Establish playbooks and workflows to ensure scalable onboarding and performance
  • Hire and develop SDRs, creating clear career paths and high employee engagement
  • Align activities with global sales goals and report regularly on team performance

Requirements:

  • 5+ years of experience in SaaS sales development
  • At least 2 years in a team leadership role
  • Strong knowledge of lead qualification methodologies (BANT, CHAMP, etc.)
  • Experience working closely with Marketing and Sales Ops teams in a demand-gen funnel
  • Strong coaching and people development skills
  • Fluent in English
  • Willing to relocate to Utrecht
What we offer:
  • A stable and growing company with an entrepreneurial mindset
  • High flexibility—hybrid work is part of our DNA
  • State-of-the-art offices where teamwork is the norm
  • International growth opportunities and internal mobility
  • A competitive salary package with a bonus system and a referral program
  • Engaging events: team lunches, after-work gatherings, sports activities, and trips
  • Learning opportunities: languages, technology, product knowledge, sales techniques, and leadership development

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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