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Head of Sales, SMBs

Germany, Berlin · Job Posted January 04, 2026
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Job Description

Kleinanzeigen is Germany’s largest re-commerce platform, combining unique inventory from C2C and B2C sellers with a simple, trusted and local buying experience. We have more than 300K active commercial sellers on Kleinanzeigen, the majority of them micro businesses, complemented by a fast-growing segment of SMBs, specialised dealers, and selected national brands with high-quality used inventory. We are entering a new growth cycle: with more sophisticated pricing, API-based integrations, new PRO packages, and a revamped consultative sales motion, we aim to elevate our commercial seller ecosystem to the next level. To achieve this, we are hiring a Head of Sales, who will build a high-performing, data-driven sales engine that can scale with our ambitions.

Job Responsibility

  • Own the end-to-end commercial seller sales strategy and performance across Tele Sales, Inhouse Sales, Back Office, and Sales Marketing
  • Build a data-driven sales organisation with unified KPIs, forecasting models, dashboards, and a strong performance cadence
  • Lead, coach, and develop sales teams and sales agency partners, ensuring role clarity, target ownership, and high-quality execution
  • Drive strategic SMB growth supported by category pricing, new PRO packages, API integrations, and targeted sales motions
  • Strengthen our consultative sales motion through clear segmentation, tailored customer journeys, modern coaching frameworks, and consistent pipeline standards
  • Partner closely with Product, Analytics, Marketing, and Operations to align sales initiatives, inform product development, and enhance lead quality
  • Ensure scalable processes, operational excellence, and continuous improvement across all sales channels and supporting functions

Requirements

  • 8+ years of sales leadership experience
  • Experience steering both high-volume telesales and strategic SMB/mid-market sales teams
  • Highly analytical, confident with forecasting, segmentation, complex datasets, KPI modelling, and performance diagnostics
  • Deep experience managing outsourced sales agencies and driving accountability, quality, and productivity at scale
  • Excel at stakeholder alignment across GTM, Product, Data, and Marketing and thrive in a matrix environment
  • Track record of transforming teams toward value-based, consultative selling with strong pipeline and activity discipline
  • Strong communicator and talent developer, skilled at coaching teams through change, growth, and performance improvement
  • Fluent in German and English
  • Leadership presence required to influence at senior levels

What we offer

  • An attractive Base Salary
  • Participation in our Short Term Incentive plan (annual bonus)
  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere
  • A 24/7 Employee Assistance Program for you and your family
  • A range of locally relevant benefits

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