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The Head of Sales & Marketing will lead the integrated commercial strategy to drive hyper-growth in the assigned region. This dual-faceted role requires a leader who can build a powerful brand (Marketing) while aggressively scaling distribution networks (Sales/RTM) in the highly competitive F&B landscape.
Job Responsibility:
Sales & Distribution Strategy: Design and optimize the distribution network
Key Account Management (KA): Lead negotiations for listing, shelf-space (Planograms), and promotional slots with major regional retailers
Field Force Effectiveness: Implement KPIs for the sales team/distributors focused on 'The 5 Ps': Presence, Positioning, Pricing, Promotion, and Persuasion
B2B & Foodservice: Identify and penetrate the HORECA (Hotels, Restaurants, Cafes) channel to build bulk-volume sales and brand visibility
Commercially-Driven Marketing: Lead the commercial launch of new SKUs
Trade Marketing (The Bridge): Allocate the trade spend budget to drive immediate off-take
Brand ROI: Manage the A&P budget with a strict focus on ROI
Consumer Mapping: Use local market data to identify 'Hot Zones' for expansion
Financial & Operational Leadership: P&L Management: Total ownership of the Top-line (Revenue) and Bottom-line (Contribution Margin)
Pricing Strategy: Set channel-specific pricing and discount structures
Forecasting: Work closely with Supply Chain to provide accurate sales forecasts
Requirements:
10+ years of experience in F&B sales and marketing
Must understand the nuances of perishability, shelf-life, and cold-chain (if applicable)
Proven track record of moving between Strategic Planning and Market Execution (Street-level store visits)
Deep familiarity with the Asian retail landscape—specifically the shift from Traditional Trade (mom-and-pop shops) to Modern Trade and E-commerce