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As the Head of Revenue for our London based properties, you will lead the creation and execution of our revenue and occupancy strategy across Purpose Built Student Accommodation (PBSA), Co-living, and Build-to-Rent (BTR) assets. You will play a pivotal role in shaping revenue performance, driving leasing velocity, and supporting market leading results across all assets in the region. You will bring deep expertise in the student accommodation sector, including London specific market nuances, such as the London Plan, and key demand drivers, combined with knowledge of the broader rental and lettings sector. Working closely with onsite teams, marketing, operations, and senior leadership, you will implement strategic sales initiatives, and nurture key partnerships to maximise revenue. This is a London based role with a requirement to be based in the city full time. National travel will be required for client meetings, partnership engagement, and collaboration with wider business teams.
Job Responsibility:
Lead and manage aligned Revenue Managers
Drive KPI performance, accountability, and ownership through supportive leadership
Conduct regular 1-1s, setting realistic SMART goals for your team
Work closely with the Operational teams to ensure the teams are aligned and working collaboratively to suit the needs of the business
Responsible for the occupancy and revenue performance across all aligned PBSA, BTR and Co-Living properties
Monitor key sales metrics and demographic indicators throughout the cycle, identifying and acting on trends, risks and opportunities
Create and deliver an effective outreach strategy with local universities, education partners and corporate organisations to strengthen relationships and secure commercial agreements
Review internal processes and ways of working, recommending and implementing enhancements where required
Support the Mobilisation team in the lease up and onboarding of new London schemes, providing expert market knowledge and competitive insight to achieve occupancy targets
Support the team in the creation of required affordable housing plans and delivery mechanisms
Manage and nurture client relationships, ensuring effective communication and service delivery
Escalation points for all sales & revenue concerns across aligned sites
Sales & revenue lead at client meetings, delivering relevant updates and expert insights
Support the Business Development team as required at tender and onboarding meetings
Use internal and external datasets to provide market intelligence and trend analysis to internal and external stakeholders
Produce regular London specific performance and market insight updates, covering micro-locations in both the Student and PRS markets
Maintain up to date knowledge of competitor activity, legislative changes, student demographics and economic factors impacting demand and pricing
Attendance at relevant sector events to gain insight and enhance relationships
Comply with Health and Safety working practice in accordance with the company’s policy
To be flexible and work effectively with other colleagues
Support at key open days/check in weekends as required
Requirements:
Significant experience in PBSA lettings, or sales leadership
Strong understanding of the London student market, key universities, and education partnerships
Demonstrable experience delivering sales and revenue strategies across a portfolio of properties
Experience leading, coaching and developing high performing teams
Excellent communication, relationship management and stakeholder engagement skills
Analytical mindset with strong numeracy and data interpretation skills
Nice to have:
Experience within Co-Living and Build to Rent sectors
Knowledge of lettings legislation, compliance and London Affordable Housing requirements