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The successful candidate will be responsible for all pricing strategy, rate and occupancy optimisation for The Club, to drive our revenue growth as an organisation and ensure we are sufficiently market competitive to attract new and existing camping. This role encompasses using price to stimulate demand across season, pitch type, site location/popularity and will take into account historic and current booking trends adjusting our variable pricing to optimise demand versus yield. Working closely with the Director of Sales and Marketing, this role maximises the use of appropriate tools and AI under the Club’s policies to assist in optimising our commercial opportunity on a site by site basis, taking into account the competitive and macro-economic factors.
Job Responsibility:
Develop, execute and continually evolve our pricing strategy to maximise appeal and demand from our membership and non-members
Track our performance in relation to our budget targets and prior year, regularly updating our forecast performance in a timely manner so that corrective marketing actions can be put in place
Identify opportunities for tactical marketing and where appropriate agree promotional offers or price reductions to stimulate demand
Ensure that any such offers maintain where possible the integrity of membership, commitment for people booking early via a price promise and are controlled carefully to maximise the commercial returns
Work with the Head of Brand, Digital & Growth to develop and agree annual and tactical marketing plans to support the achievement of the commercial targets and in conjunction with the Head of Research & Insight to ensure that all campaigns are evaluated so that learnings can be carried forward into future activity plans
Develop business plans, pricing strategies and capacity controls for new product developments such as pitch preference, early check in and late departures as well as new products
Work with the Head of Brand, Digital & Growth to ensure that our performance marketing plans and web conversion/optimisation maximise our commercial performance in relation to available demand
Review our retail lines, pricing and volume to develop and maximise our growth of this aspect of our business
To develop and sustain a high performing team who are passionate about moving The Club forward as a customer orientated brand in our quest to be the No.1 brand in our category
Lead the weekly trading meeting, highlighting to the marketing team where support is needed to achieve our targets
Requirements:
Advanced Level of Power BI, Excel, SSRS and SQL
Degree in Business, Data Science or Economics or equivalent experience
Experience of working cross functionally within a medium size organisation working with multiple stakeholders
Demonstrable track record of putting into place a progressive approach to pricing & revenue management
Strong senior managerial background with a focus on the ability to lead and motivate others
Evidence of the right to work in the UK
What we offer:
28 days annual leave plus bank holidays and holiday purchase scheme
15% pension (6% / 9%)
3 x salary life assurance
an employee assistance programme
free staff membership for discounts on our Club sites and with our retail partners