Head of Revenue - Ancillary

As Head of Ancillary Revenue, you’ll own the strategy and performance of Forge Holiday Group’s ancillary revenue streams across our UK brands. Your mission: drive growth from value-added products such as food & beverage upgrades, experience add-ons, equipment hire, premium services, pet packages, and other guest enhancements. Reporting to the Director of Revenue Management, you’ll turn long-term strategy into high-impact trading outcomes and shape the future of group revenue capability. You’ll lead the Ancillary Trading team in a matrix structure, embedding monetisation across the customer journey, pricing, and commercial decision-making to maximise revenue, optimise margins, and enhance guest experience.