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360 Resourcing Solutions Logo 360 Resourcing Solutions · Hospitality and Tourism

Head of Revenue - Ancillary

United Kingdom, Chester 75000.00 - 85000.00 GBP / Year · Job Posted March 05, 2026
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Job Description

As Head of Ancillary Revenue, you’ll own the strategy and performance of Forge Holiday Group’s ancillary revenue streams across our UK brands. Your mission: drive growth from value-added products such as food & beverage upgrades, experience add-ons, equipment hire, premium services, pet packages, and other guest enhancements. Reporting to the Director of Revenue Management, you’ll turn long-term strategy into high-impact trading outcomes and shape the future of group revenue capability. You’ll lead the Ancillary Trading team in a matrix structure, embedding monetisation across the customer journey, pricing, and commercial decision-making to maximise revenue, optimise margins, and enhance guest experience.

Job Responsibility

  • Deliver and evolve the group’s ancillary revenue strategy, translating long-term direction into clear trading priorities and outcomes
  • Develop and lead the ancillary revenue roadmap, including upsells, add-ons, partner services, and experiences
  • Define pricing and packaging strategies that balance guest value, margin, and conversion
  • Own performance across pricing, partner selection, packaging, and commercial outcomes
  • Set and manage targets and KPIs, including revenue per booking, conversion, take-rate, margin, and partner performance
  • Build and manage partnerships with suppliers, experience providers, and other partners to drive incremental revenue and guest value
  • Analyse results and provide insight-driven recommendations to senior leadership
  • Work with analytics and data teams to identify high-value opportunities, segment guests, personalise offers, and optimise conversion
  • Partner with technology and product teams to embed ancillary monetisation into the digital guest journey, ensuring seamless UX, automation, and measurement
  • Build and lead a small, high-performing team, delivering both operational excellence and transformation
  • Develop future revenue leaders, embed best practice, and create scalable operating standards
  • Set clear performance expectations, standards, and succession pathways

Requirements

  • Senior commercial or revenue leadership experience in travel, hospitality, or holiday letting
  • Strong analytical mindset, comfortable with data, segmentation, KPIs, and business cases
  • Experience building and scaling new revenue streams from concept to market
  • Excellent partnership and negotiation skills with external providers
  • Familiarity with digital commerce, guest journey optimisation, and conversion funnel design
  • Proven ability to influence cross-functional stakeholders across marketing, tech, property operations, and data
  • Deep commercial acumen, problem-solving capability, and confident executive communication
  • Understanding of the holiday-lettings or wider travel ecosystem (advantageous)
  • Entrepreneurial mindset
  • Guest-centric
  • Collaborative
  • Data-driven but pragmatic
  • High accountability, low ego

What we offer

  • Annual STIP Company-wide Bonus
  • 33 days holiday (incl. bank hols) + extra days for long service
  • Your birthday off
  • 2 paid volunteering days
  • Enhanced Maternity and Paternity Leave - (24 weeks maternity, 3 weeks paternity at 100% pay)
  • B Corp certified - we care about people & planet
  • Exclusive holiday discounts for you, friends, and family
  • Wellbeing perks, gym access at HQ, health cash plan
  • Hybrid working & on-site parking
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