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Head of Retail

United Kingdom, London · Job Posted March 13, 2026
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Job Description

Head of Retail is responsible for defining and delivering the retail strategy across their UK&I brand portfolio, partnering with their Commercial Director to lead retail organisation, drive sales performance, elevate customer experience, and strengthen brand equity across their sites, balancing strategic leadership with hands-on retail execution to ensure consistent delivery of luxury standards.

Job Responsibility

  • Define and execute the UK&I retail growth strategy to set sales targets & strategic direction with National Field Sales Managers (tracking KPIs, performance insights, and sales forecasts)
  • Analyse market trends, competitor activity, and consumer behaviour to identify growth opportunities across partners, doors, and channels
  • Lead and develop senior retail leaders and field teams (2 direct NSM reports + indirect oversight across 3 ASM & 15 Store Managers & 300+ in-store colleagues)
  • Build a high-performance retail culture & support recruitment, onboarding, and succession planning
  • driving accountability and productivity across field teams
  • Drive innovation and efficiency in retail operations whilst maintaining luxury standards across stores, counters, and retail environments
  • Ensure strong visual merchandising, staffing models, and stock management
  • Champion luxury service standards and experiential retail
  • elevating product knowledge and service behaviours across teams
  • Monitor customer feedback and refine service models
  • Build strong strategic relationships with key retail partners, advising them on space, visibility, staffing, and commercial terms
  • act as the senior escalation point for retail issues
  • Work closely with Marketing, Education, Commercial, Supply Chain, and VM to ensure strong launch execution and in-store brand activations
  • representing the internal voice of retail

Requirements

  • Senior multi-site retail leadership experience within luxury beauty, cosmetics, or premium retail
  • Proven commercial track record delivering sales growth
  • Experience leading large multi-layered field teams
  • Strong understanding of retail operations and luxury service standards
  • Making data-driven decisions
  • Utilising strong stakeholder management skills

What we offer

  • Competitive Base DOE + Bonus + Travel
  • 18% bonus
  • £5k travel allowance
  • 26 days holiday + BH + time off for your Birthday, Marriage & Moving House
  • Private Medical
  • Enhanced Parental Allowance
  • 8% Matched Pension
  • Life Assurance up to 4x salary
  • Generous product allocation & discount
  • Flexible Fridays
  • Wellbeing programmes
  • Incredible L&D opportunities

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