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Axa Logo Axa · -

Head of Proposition Strategy & Innovation

United Kingdom, Tunbridge Wells Employment contract 75000.00 GBP / Year · Job Posted May 05, 2026
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Job Description

You’ll ensure AXA Health’s propositions remain future fit, differentiated and strategically aligned. You’ll turn emerging insight and innovation into a clear, prioritised proposition pipeline. You’ll own horizon scanning across customer needs, market and competitor activity, healthcare innovation and technology, translating these signals into a clear proposition strategy and prioritised innovation pipeline. Acting as the strategic engine of the Proposition function, you’ll advise where AXA Health should focus and how propositions should evolve to support sustainable growth, differentiation and strong customer outcomes.

Job Responsibility

  • Lead development and ongoing evolution of the Proposition strategy, aligned to AXA Health and departmental objectives
  • Define clear strategic themes, targeting customer needs and areas of focus for proposition development
  • Challenge existing propositions with forward looking insight and evidence
  • Own management information (MI) requirements for business cases and proposition strategy, ensuring the right insights are available to drive the strategy and support prioritised pipeline management
  • Scan and synthesise insights across customer behaviour and unmet needs, market and competitor propositions, regulatory and policy developments, healthcare delivery, clinical innovation and technology trends
  • Translate emerging trends into credible proposition concepts and hypotheses
  • Identify early signals of risk and opportunity that could materially impact propositions
  • Discover and shape innovation opportunities across products, services, care models and partnerships
  • Work collaboratively with Distribution & Strategic Marketing to craft market position statements in relation to proposition strategy

Requirements

  • Senior experience in propositions, strategy, innovation, product or market insight within health insurance, healthcare or regulated financial services is essential
  • Proven track record of developing and influencing business strategy is needed
  • Experience shaping innovation pipelines, roadmaps or portfolios
  • Strong understanding of regulated environments and customer outcome expectations
  • Strategic thinker with the ability to synthesise complex signals into clear direction
  • Commercial and customer judgement
  • Excellent storytelling and communication skills, able to influence senior stakeholders
  • Comfortable operating with ambiguity and early stage concepts
  • You must be eligible and authorised to work in the United Kingdom

What we offer

Access to the AXA Accessibility Concierge for adjustments during application or interview process

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