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Head of Programmatic Sales

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The Telegraph

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Location:
United Kingdom , London

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

The Head of Programmatic Sales is a senior leadership role with significant individual contributor responsibility, driving The Telegraph’s programmatic revenue growth. You’ll focus on building and deepening senior relationships with major network agencies (WPP Media, Publicis, IPG, Dentsu, Omnicom) and maximising the value of our premium inventory. This role is pivotal in keeping The Telegraph at the forefront of the UK digital advertising market. You’ll lead programmatic sales strategy, using our first-party data, attention-based reporting (“Metrics That Matter”) and premium formats to deliver strong outcomes for advertisers. You’ll also help shape how news publishers and agencies work together, championing transparency, innovation and best-in-class programmatic practices.

Job Responsibility:

  • Accelerate premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning The Telegraph’s inventory as a must-buy for agencies and clients
  • Leverage data and insight to deliver privacy-safe, data-driven targeting solutions, including clean room partnerships and custom audience strategies
  • Build and deepen senior agency relationships, acting as the primary contact for key programmatic leaders across major holding companies and ensuring The Telegraph remains top of mind for premium, brand-safe campaigns
  • Lead strategic collaboration and joint business planning with agency partners, aligning on shared objectives, KPIs, and long-term growth opportunities beyond transactional deals
  • Drive innovation in programmatic products, working closely with Product and Ad Tech teams to develop, test, and launch new offerings, including AI-driven solutions
  • Provide market leadership, representing The Telegraph at industry events and forums, championing the value of premium news environments and quality journalism
  • Own and grow non-UK programmatic direct revenue, expanding international demand for Telegraph inventory

Requirements:

  • Deep expertise in programmatic advertising, including programmatic guaranteed, PMPs and open exchange, with strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media landscape
  • Proven commercial and sales leadership experience within digital or programmatic advertising, including pitching, negotiation and revenue growth with major agencies
  • Strong relationship-building skills, with the ability to influence and partner effectively with senior agency stakeholders and internal teams
  • Strategic, innovative thinker, able to challenge market norms and translate opportunity into actionable growth strategies
  • Excellent communication skills, with the ability to explain complex programmatic concepts to both technical and non-technical audiences
  • Up-to-date understanding of industry trends, privacy regulation (including GDPR), and evolving advertiser needs
What we offer:
  • Dynamic working opportunities
  • Medical cover
  • Parental leave (six months fully paid maternity leave and enhanced paternity/partner leave)
  • Life assurance
  • Season ticket loans
  • A range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance
  • Access to a variety of training and development opportunities through The Academy

Additional Information:

Job Posted:
January 06, 2026

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