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We are seeking a strategic and execution-focused Head of Product to lead the evolution of our product portfolio from a direct mail-centric offering to a fully integrated omnichannel marketing platform. This leader will define product vision, build and scale a high-performing product organization, and drive innovation across direct mail, digital, and CTV solutions.
Job Responsibility:
Define and own the product vision and roadmap aligned with LS Direct’s growth into digital and CTV
Identify market opportunities across direct mail, digital advertising, and emerging channels
Translate company strategy into scalable product initiatives that drive revenue and client value
Lead development of integrated solutions across: Direct mail retargeting
Digital media (display, social, programmatic)
Connected TV (CTV)
Ensure seamless audience targeting, attribution, and measurement across channels
Drive innovation in identity resolution, personalization, and cross-channel orchestration
Champion a data-first approach to product development
Oversee capabilities in attribution, incrementality testing, and campaign analytics
Partner with data science and engineering to enhance targeting and optimization models
Build out and mentor a high-performing product management team
Establish product processes, frameworks, and best practices
Foster a culture of accountability, experimentation, and customer-centric thinking
Partner closely with Engineering, Data, Sales, Marketing, and Operations
Work with Sales and Client Success teams to translate customer needs into product features
Support go-to-market strategies, pricing, and positioning
Engage with key clients to understand needs and validate product direction
Stay ahead of industry trends in advertising and marketing technologies, identity, and privacy
Represent LS Direct as a product thought leader in the market
Requirements:
5+ years of product management experience, including leadership roles
Experience in performance marketing platforms
Strong understanding of: Digital advertising ecosystems (DSPs, SSPs, programmatic)
Customer data platforms (CDPs) and identity resolution
Attribution and measurement methodologies
Proven track record of launching and scaling data-driven products
Nice to have:
Experience with CTV / OTT advertising platforms
Familiarity with direct mail or offline marketing channels
Experience integrating offline and online attribution models
Background working in high-growth or transformation environments