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We are looking for an experienced and commercially minded Head of Product to lead our Technology-led Digital Product function and establish a high-performing, outcome-driven product culture. This role exists to set direction, raise standards and improve outcomes. This includes defining what good product delivery looks like and ensuring the right levers are being pulled to improve site performance, whilst developing a high performing product function from a newly created team. The Head of Product will provide strategic leadership, hands-on guidance, and decision quality across the Digital Product function, with a clear focus on commercial impact, experimentation and scalable site evolution.
Job Responsibility:
Define and own the digital product vision and strategy for the website, aligned to commercial and customer goals
Set clear product principles that guide decision-making, prioritisation, and trade-offs
Regularly review and adjust strategy based on feedback, performance, insight and market context
Be the party accountable for all product-led site changes
Ensure product decisions are grounded in data, customer insight and commercial impact
Partner closely with senior stakeholders to align on success measures and expectations
Act as a senior voice in conversations around site performance, optimisation and growth
Set the experimentation and CRO strategy for the business
Ensure experimentation is structured, well governed and commercially focused
Define what “good” looks like across the Product function
Ensure all tools (e.g. search, merchandising & experimentation platforms) are being used effectively and delivering strong value
Lead, mentor and develop the Digital Product team
Coach individuals on Product thinking, decision-making, commercial framing and stakeholder management
Build a culture of Accountability, Learning and constructive challenge
Support future planning and scaling of the Product function to support wider business growth
Define and embed a clear product operating model to ensure roles and responsibilities are clear and understood
Ensure Product builds strong, collaborative relationships with all stakeholder groups
Ensure governance enables speed and quality to be delivered
Act as a senior Product representative to the wider business
Build trust and credibility by making clear, evidence-based decisions and communicating trade-offs transparently, whilst delivering attributable commercial impact
Partner closely with the CTO to shape the long-term evolution of the digital product landscape
Requirements:
Significant experience in a senior Product leadership role within e-commerce or a digital-first business
Strong track record of improving on-site performance through product-led optimisation and experimentation
Deep understanding of CRO, experimentation and digital product best practices
Commercially astute with the ability to link product decisions to revenue impact
Proven experience building and developing product teams
Confident working with senior stakeholder groups and able to influence and challenge at leadership level
Experience working closely with Technology and Engineering teams
Previous experience working for a online fashion brand
Experience in a Shopify or Shopify Plus environment
Familiarity with search, merchandising, and personalisation platforms (e.g. Bloomreach, Algolia, Nosto)
Experience working in an agency-supported delivery model
7+ years’ experience in buying with a relevant brand, with at least 3+ years in a senior role
Trend forecasting and seasonal product planning
Assortment planning with focus on best sellers and margin management
Vendor and supplier negotiation, including international sourcing
Inventory management and stock optimisation
Data-driven decision-making using sales and performance analytics
Leadership and team management experience
Knowledge of fashion, digital-first, and social commerce trends
Cross-functional collaboration with design, social, marketing, and operations teams