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Head of Product - Motor Direct

United Kingdom, London · Job Posted January 19, 2026
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Job Description

Head of Product (Motor Direct). This is a rare opportunity to take centre stage in defining the next chapter of Direct Line’s retail strategy. As Head of Motor Direct, you’ll be a key force within our Direct‑to‑Consumer leadership team—driving a bold transformation to revitalise and accelerate the performance of Direct Line’s core ‘direct’ business. You’ll lead the commercial and customer agenda for our Motor Direct portfolio across the Direct Line, Churchill and Privilege brands. From full P&L ownership and day‑to‑day trading optimisation to setting long‑term strategic direction and reimagining our proposition, this is a role with real scope, influence, and impact.

Job Responsibility

  • Set the strategy and plans for the Motor Direct business that align and support delivery of the overall Retail strategy
  • Accountable for the overall commercial performance and P&L of your area
  • Continuously prioritise plans and activity for the area, ensuring required resource in place to maximise value
  • Lead trading performance of the area, identify and delivering actions to ensure performance in line with plans and taking corrective action where required
  • Work with colleagues from across the business to deliver plans – including Chief Underwriting Office, Data & Analytics, Operations, Claims and CIO
  • Embed a culture of customer centricity across the area
  • Use both internal and external data and insight to inform decision making
  • Ensure a strong control framework in place across the value stream, in line with the Enterprise-wide Risk Management Strategy and Framework
  • Build and develop a highly skilled and motivated team across the value stream

Requirements

  • Strategic thinker with the ability to translate this into a clear strategy and product roadmap
  • Highly numerate, with strong commercial acumen
  • 5 years+ experience of leading a commercial area, including P&L management is desirable
  • Demonstrative experience in innovating and continuously improving products and services for commercial and customer benefit
  • Strong stakeholder management skills – able to encourage cross-discipline collaboration in order to achieve business goals and overcome organisational challenges
  • Comfortable operating at Executive Committee (ExCo) and ExCo-1 level

What we offer

  • Flexible annual leave – You also have the option to buy or sell up to 5 days each year too, to suit you the way you want it to!
  • 9% employer contribution into your pension – regardless of whether or not you pay into the pension plan. You can also opt to take this is a cash benefit instead
  • Generous company bonus
  • Free private medical cover for you!
  • 50% off home, motor and pet insurance
  • Free Green Flag breakdown cover
  • Life assurance
  • Income protection
  • Access to company car and cycle-to-work schemes
  • Retail discounts for your everyday shopping needs
  • Flexible benefits scheme
  • Salary sacrifice scheme for fully electric and plug-in hybrid cars, and for private dental and medical cover
  • Enhanced maternity, paternity, shared parental, and emergency dependant leave
  • Employee Assistance Programme (EAP), offering information on financial and mental wellbeing as well as emergency support and advice
  • Trained mental health first aiders (MHFA) for support whenever you need it
  • Volunteering opportunities through our partnership with Neighbourly
  • Up to £50 a month to match any contributions you make to your local community

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