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Head of Product Marketing

United States, Phoenix Employment contract 170000.00 - 200000.00 USD / Year · Job Posted June 10, 2026
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Job Description

This is a builder role at a company that has the momentum, the market position, and the CMO buy-in to actually execute on what you build.

Job Responsibility

  • Define clear, differentiated positioning — the answer to 'why us, why now, for whom' — and ensure it holds across the entire company
  • Lead GTM strategy from customer insight through launch and adoption, not just execution
  • Synthesize competitive, customer, and market signals into a strong, defensible point of view
  • Act as a strategic partner to Product — push back when features aren't differentiated, shape what gets built based on market opportunity
  • Align Sales, Marketing, CS, and Product around a shared narrative and raise the bar for how the company communicates value
  • Build repeatable frameworks for positioning, messaging, and GTM that scale as the team grows
  • Measure and continuously improve the impact of your work on pipeline, conversion, win rates, and adoption

Requirements

  • 7–12+ years in B2B SaaS product marketing with clear ownership of positioning and GTM strategy
  • Proven ability to define differentiated positioning in competitive markets — not just execute against a framework someone else built
  • Track record of influencing product strategy and challenging stakeholders constructively
  • Experience in high-growth or ambiguous environments where you had to build, not inherit
  • Strong writing and storytelling skills
  • you simplify complex ideas into clear, compelling narratives
  • AI fluency — you actively use modern tools to accelerate your work and improve decision-making
  • Bachelor's degree required

Nice to have

  • Background in eCommerce, marketplace, or vertical SaaS
  • Experience with PLG or self-serve growth models
  • Experience rebuilding or repositioning an existing product or company

What we offer

  • 15–20% performance bonus
  • equity options

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