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We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike. As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.
Job Responsibility:
Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev
Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers
Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments
Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers
Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities
Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers
Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value
Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations
Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented
Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects
Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development
Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives
Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings
Requirements:
Deep understanding of the developer ecosystem and the frontend development landscape
Strong experience in product marketing for technical products—ideally someone from a cloud-native company
Passion for Next.js and a deep understanding of the Vercel platform and its value proposition
8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams
Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams
Brand taste is an absolute must
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
User of X or Bluesky. You must be where your audience is
What we offer:
Great compensation package and stock options
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays
Remote Friendly - Work with teammates from different time zones across the globe
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
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