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Reducto helps AI teams ingest real world enterprise data with state of the art accuracy. The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build products, train models, and automate processes at scale. We’ve grown incredibly quickly, growing revenue by 7x YOY, and now work with hundreds of companies ranging from leading AI teams (Harvey, Vanta, Scale), through to enterprise (FAANG, top 3 trading firm). We've raised over 100M from world class investors like A16z, Benchmark, and First Round Capital, and are hiring a Founding Head of Marketing to establish and scale our marketing function. As Head of Product Marketing, you will be the strategic voice of our product in the market. You'll define how we position and differentiate our platform to technical buyers, translate complex capabilities into compelling value propositions, and drive product-led growth through exceptional go-to-market execution. You'll have direct reports and be tasked with building a world-class product marketing function. This role requires someone who has marketed enterprise software to technical buyers, thrives in early-stage environments, and is excited to roll up their sleeves.
Job Responsibility:
Develop and own product positioning and messaging frameworks that differentiate our platform and resonate with both technical practitioners and enterprise decision-makers
Lead end-to-end go-to-market strategies for new product launches and major feature releases, ensuring maximum impact and adoption
Conduct competitive analysis and market research to inform positioning, identify opportunities, and guide product development priorities
Develop and maintain detailed ICPs and buyer personas, with deep understanding of technical buying journeys
Collaborate with Product teams to translate technical features into clear value propositions and influence roadmap priorities based on market insights
Partner with Sales to create pitch decks, competitive battle cards, ROI calculators, and enablement materials that accelerate enterprise deals
Create high-quality product marketing collateral including solution briefs, case studies, whitepapers, and technical documentation
Design and execute product adoption strategies, including feature announcements and user education initiatives that drive engagement among existing customers
Build and implement a voice of the customer program to systematically gather insights that inform strategy
Execute early growth marketing programs including targeted campaigns, webinars, and technical content that generate qualified pipeline
Requirements:
10+ years of experience in product marketing, with a strong focus on marketing technical products to technical buyers
Proven track record marketing enterprise software, developer tools, or infrastructure products—ideally from a cloud-native or infrastructure company
Deep understanding of how technical practitioners evaluate and buy software, with experience crafting messaging that resonates with both practitioners and enterprise decision-makers
Demonstrated success building product marketing programs from the ground up in fast-moving, high-growth environments
Exceptional strategic thinking paired with willingness to execute—you can set the vision and roll up your sleeves to make it happen
Strong analytical abilities and experience using data to inform positioning and measure impact
Excellent leadership and communication skills, with ability to influence cross-functionally and build high-performing teams
What we offer:
Unlimited PTO
Lunch: Receive a free lunch to eat with your teammates daily at the office
Reimbursed Transportation: Provide us with your receipts and we’ll take care of the costs
Insurance: Generous health insurance covering medical, dental, and vision
Health and Wellness Budget: We provide up to $150/mo reimbursement for health and wellness spending, such as gym memberships, fitness classes, or similar
Parental Leave: Work with us to build a leave schedule that works for you and your family
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