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Head of Product Marketing

The University of Law

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Location:
United Kingdom, Woking

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Category:
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Not provided

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Salary:

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Job Description:

We’re looking for a full-time Head of Product Marketing, to join us on a Fixed Term Contract (covering maternity leave). This role adopts a hybrid approach - spending some time from home and in our Woking office at least one day per week. Leading a team of marketing professionals, you will lead and manage comprehensive marketing strategies and campaigns aimed at attracting and engaging prospective students to the University across the Undergraduate, Postgraduate and Professional Development programme portfolio from the UK and internationally. This role combines marketing expertise with a deep understanding of student recruitment trends and challenges.

Job Responsibility:

  • Develop and implement the overall student recruitment marketing strategy
  • Lead the creation of multi-channel marketing student recruitment campaigns
  • Set clear goals, KPIs, and metrics for student recruitment
  • Lead and manage the student recruitment marketing team, providing guidance, training, and mentorship
  • Foster a collaborative and creative work environment, encouraging innovation and new ideas for recruitment strategies
  • Lead the digital recruitment marketing efforts, including PPC, social media, email marketing media strategies across all key student recruitment campaigns
  • Oversee the creation of engaging, student-focused marketing recruitment content, including videos, blogs, testimonials and social media posts that resonate with prospective students
  • Work collaboratively with a number of key student recruitment departments internally and externally to drive student applications and enrolment across the whole student journey
  • Combine data, insights and market research, marketing strategy, planning and delivery, digital marketing, branding and internal event marketing delivery to ultimately help the institution achieve its recruitment goals

Requirements:

  • Proven experience in planning, managing and delivering product marketing campaigns working across the whole marketing mix and throughout the whole customer journey including online and offline strategic marketing plans
  • Exemplary communication skills and the ability to work cross functionally
  • Excellent level of business understanding and acumen
  • Results-driven and be capable of managing budgets, stakeholders and strategic campaigns
  • The mindset that drives the behaviours of working in a team which is Collaborative, Innovative, Empowered, Positive and Ambitious
  • Experience working in a HE environment
  • Significant experience of product marketing, having built and delivered multi-platform plans
What we offer:
  • A generous annual leave entitlement of 30 days (+ Bank Holidays)
  • Access to a wide range of staff and student discount platforms
  • Private Medical Scheme and Life Assurance
  • Contributory Pension Scheme
  • Season Ticket Loans and Student Discounts

Additional Information:

Job Posted:
December 12, 2025

Expiration:
January 12, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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