Head of Product Marketing Job at Vercel (New York City)

Job Description

We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike. As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.

Job Responsibility

Develop and execute comprehensive product marketing strategies for Vercel's suite of products
Create compelling product positioning and messaging
Lead go-to-market strategies for new product launches and major updates
Collaborate closely with the Product team to translate technical features into clear value propositions
Conduct in-depth market research and competitive analysis
Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas
Create and oversee the production of high-quality product marketing collateral
Work closely with the Sales team to develop tailored pitch decks and materials
Lead the development of product-focused content for Vercel's website, blog, and developer documentation
Collaborate with the Events team to plan product-centric sessions and demos for conferences
Implement and manage a voice of the customer program
Develop and execute strategies to increase product adoption and usage
Stay abreast of industry trends

Requirements

Deep understanding of the developer ecosystem and the frontend development landscape
Strong experience in product marketing for technical products—ideally someone from a cloud-native company
Passion for Next.js and a deep understanding of the Vercel platform and its value proposition
8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams
Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams
Brand taste is an absolute must
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
User of X or Bluesky. You must be where your audience is

What we offer

Great compensation package and stock options
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events
Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays
Remote Friendly - Work with teammates from different time zones across the globe
We will provide you the gear you need to do your role, and a WFH budget

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Head of Product Marketing

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