Head of Product Marketing Job at Heidi (Sydney, Melbourne)

Head of Product Marketing

Heidi

Location:
Australia , Sydney, Melbourne

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Heidi is moving from a product beloved by clinicians to a platform that defines a category. The Head of Product Marketing will create the AI Care Partner category and bring it to the world. This role connects product, brand, and commercial teams to ensure we build with quality, release with confidence, and launch with impact, turning every release into a market-moving moment. It’s central to translating Heidi’s innovation into differentiated market leadership that drives adoption, shapes perception, and strengthens our category position.

Job Responsibility:

Own articulation of the AI Care Partner product value proposition across clinician, enterprise, and patient lenses
Define segment-specific positioning and messaging architectures that reinforce Heidi’s category leadership
Tailor positioning by specialty, buyer type, and geography to ensure clinician-authentic narratives
Lead ongoing competitor and category analysis to inform differentiation strategy
Design and run the end-to-end go-to-market process — from alpha testing to enterprise roll-out
Define launch tiers, readiness gates, and success metrics for all product and feature releases
Collaborate with Brand, Field and Growth to deliver high-impact launch campaigns and proof assets
Operate fluidly across PLG and enterprise motions — ensuring narratives and launch frameworks scale from clinician self-serve to enterprise sales
Partner closely with Product to define and enforce market-readiness and quality standards
Integrate clinician and enterprise feedback early in the product lifecycle
Translate complex AI and clinical capabilities into accessible, compelling value stories
Partner with Product and RevOps on packaging, pricing, and monetisation strategies that drive adoption and expansion across PLG and enterprise motions
Evaluate and refine commercial propositions to maximise ARR and customer lifetime value
Build and maintain a live competitive and market-intelligence system
Equip Product, Growth, and Sales with actionable insights - message testing, pricing trends, objection handling
Advise leadership on category dynamics, analyst perspectives, and market evolution
Build relationships with analysts, KOL clinicians, and ecosystem partners to amplify category awareness and credibility
Shape external narratives that position Heidi as the default AI Care Partner
Create and maintain enablement tools - sales playbooks, ROI calculators, demo narratives, and enterprise decks
Align product marketing with commercial and clinical motions to accelerate enterprise traction
Measure enablement outcomes - asset adoption, certification completion, and field-confidence improvements
Instrument funnels and message tests to measure activation, conversion, and expansion
Translate insights into roadmap and GTM decisions
Maintain a robust measurement system to tie PMM efforts to pipeline and revenue performance
Lead a high-performing team spanning product launches, competitive insights, customer marketing, and enablement
Build rituals, processes, and culture that emphasise quality, collaboration, and measurable impact
Champion alignment between Product, Brand, and Growth to ensure consistency from roadmap to market

Requirements:

Proven experience leading product marketing in high-growth SaaS or healthcare technology companies
Demonstrated success in category creation, repositioning, or launching enterprise-grade products
Deep understanding of clinician and enterprise buyer dynamics, healthcare workflows, and regulated tech
Mastery of positioning, segmentation, pricing/packaging, and tiered launches
Strong analytical and research skills — win/loss analysis, market mapping, and message testing
Strategic storyteller who can translate AI innovation into tangible, human-centric value
Experienced team builder who blends strategic thinking with operational excellence

What we offer:

Flexible hybrid working environment, with 3 days in the office
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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