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Head of Product Marketing

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Gem

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

176000.00 - 222000.00 USD / Year

Job Description:

Strategic player-coach role leading Product Marketing at Gem, an AI-first recruiting platform. Responsible for rewriting the company narrative, running major product launches, building competitive playbooks, and equipping the entire GTM organization. Reports to the Head of Marketing and manages a small team.

Job Responsibility:

  • Build the foundation for Gem’s GTM engine, from the company narrative to product- and solution-level messaging
  • Run product launches that move the needle
  • Collaborate on ICP, target personas, and GTM plays
  • Create competitive intelligence (positioning, battle cards, talking points)
  • Partner on campaign strategy and messaging
  • Work on analyst relations with Gartner and other firms
  • Partner on pricing and packaging for new products
  • Collaborate with Sales on winning messaging and strategies
  • Lead GTM enablement (Sales and Success collateral, product learning, playbooks)

Requirements:

  • 10+ years in product marketing or related fields at B2B SaaS companies with sales-led GTM motions
  • 3+ years as a people manager
  • Experience in fast-moving startups (~100-1,000 employees)
  • Excellent communication skills (writing, presentations)
  • Curious problem solver
  • Organized and proactive
  • Executive presence
  • Data obsessed (fluent in Salesforce and spreadsheets)
  • People-first leader
  • Experience in TA/Recruiting tech is a bonus

Nice to have:

Experience in TA/Recruiting tech

What we offer:
  • Equity
  • 10-year window to exercise stock options
  • Flexible Time Off program
  • 16 paid holidays, including company-wide wellness days
  • Best-in-class medical, dental & vision insurance
  • $1,200 annual stipend for learning and development
  • 16 weeks of Paid Parental Leave for birthing and non-birthing parents
  • New Parent Perks totaling $1,500 and flexibility upon return to work

Additional Information:

Job Posted:
January 08, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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