Head of Product Marketing Job at Deel

Head of Product Marketing

Deel

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Job Description:

The Head of Product Marketing sits at the intersection of Product, Sales, and Marketing, driving clarity in what we build, how we position it, and how we win. You will connect market insight to product direction and bring new ideas to life. This is a player-coach role: hands-on with positioning, pricing, and launch strategy, while leading and developing a high-performing team of product marketers who each own a product line and act as embedded strategists within the Product org. At Deel, Product Marketing partners with Product from the very beginning—shaping roadmaps through customer and competitive insight, commercializing launches across global markets, and driving growth post-launch. Global in scope, data-informed, and customer-obsessed, you’ll bring the voice of the market to every decision and ensure Deel’s innovation turns into market momentum.

Job Responsibility:

Act as the voice of the market in product development, ensuring roadmap decisions are informed by customer needs, competitor moves, and industry shifts
Build a systematic insights function: buyer research, win/loss, partner feedback, analyst relations, and market sizing
Collaborate with Product to prioritize roadmap based on growth opportunities and competitive differentiation
Own global positioning, messaging, and value propositions across all Deel products and partner offerings
Drive pricing and packaging strategy in partnership with Product and Revenue teams
Segment markets and buyers, identifying where Deel should double down and where to pull back
Lead GTM strategy for new launches and cross-product solutions
Build frameworks for tiered launches and ensure tight integration with demand gen, regional marketing, and sales
Partner with RevOps to ensure launch and adoption metrics are tracked and tied to revenue outcomes
Create world-class enablement programs for sales, SDRs, and partners that go beyond product training to include market context, competitive intelligence, and objection handling
Drive thought leadership content, customer stories, and use cases that elevate Deel’s category leadership
Build and scale a Product Marketing org that mirrors a Product org: PMMs owning specific lines of business, accountable for both roadmap influence and GTM success
Mentor a global team of product marketers, fostering cross-functional collaboration and data-driven decision-making
Represent Product Marketing at the exec table as a strategic voice in overall company direction

Requirements:

10+ years of experience in B2B SaaS
At least 5 years leading product marketing or go-to-market strategy in a high-growth, multi-product environment
Experience within a product org is a plus
Understanding of how product decisions are made, how roadmaps are prioritized, and have influenced product strategy through customer, competitive, and market insight
Exceptional product storyteller with strong analytical instincts
Well versed in pricing, packaging, segmentation, and sales enablement for complex SaaS products
Known for collaboration and communication skills, with a track record of building alignment across Product, Sales, and Marketing teams
Thrive in operating in a fast-paced, distributed organization with global teams and audiences

What we offer:

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access

Additional Information:

Job Posted:
February 21, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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