Head of Product Led Growth Marketing Job at Confluent

Job Description

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform.

Job Responsibility

Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams
Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts
foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent’s strategic goals
Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels
translate performance insights into investment decisions
test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO)
Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long-term customer value
lead a disciplined testing agenda to accelerate learning and improve conversion
Strengthen product-led sales motion and GTM alignment: Design and optimize the handoff from product-led users to sales-assisted conversion
partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops
ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys
Evolve PLG for AI and agentic workflows: Partner with Product and Engineering to integrate AI-driven evaluation/personalization, agent-based customer interactions, and intelligent automation into growth workflows—positioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts

Requirements

8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact
2+ years in a leadership role managing high-performing teams
Deep understanding of growth marketing and PLG best practices—including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks)
Strong analytical and problem-solving skills with strategic thinking ability
experience diagnosing complex funnel issues and translating analysis into clear decisions
SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred
Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science
excellent communication skills for both technical and executive audiences
Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments
proven track record leading and mentoring teams to deliver exceptional results

Nice to have

Experience in developer tools, cloud/data infrastructure, usage-based business models, or other technical, developer-led product domains
Familiarity with AI-driven growth strategies, agentic workflows, or integrating LLMs and intelligent automation into marketing and product-led motions
Track record designing and scaling product-to-sales handoff strategies, lead qualification models, or hybrid PLG-sales conversion funnels in high-growth B2B SaaS environments
Deep expertise in advanced experimentation methodologies and building rigorous measurement frameworks for attribution, incrementality, and lifetime value prediction

What we offer

Remote-First Work
Robust Insurance Benefits
Flexible Time Away
The Best Teammates
Experience Ambassadors
Open and Honest Culture
Well-Being and Growth
Offers Equity

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Head of Product Led Growth Marketing

Job Description

Job Responsibility

Requirements

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