Head of Product Engagement

• Define a usage-oriented product communication strategy: what benefits, for which segments, and at what moment
• Build compelling messaging and storytelling around features and use cases
• Adapt positioning based on user insights, behavioral data, and lifecycle stage
• Define and orchestrate multichannel product engagement journeys (email, in-app, push, notifications)
• Create and manage differentiated communication cycles: Onboarding & activation, Monthly engagement, Re-engagement & churn prevention, Upsell & feature discovery
• Leverage behavioral segmentation (usage, frequency, device, customer value) to personalize interactions
• Supervise the CRM team in building automated and scalable scenarios
• Foster a test & learn culture (A/B tests, timing, content, formats)
• Ensure strong alignment between content, timing, channel, and user value
• Track key impact KPIs: activation rate, monthly usage, NPS, churn, retention
• Prepare and execute feature launches to maximize discovery and real usage
• Create educational and marketing assets
• Align internal teams (Support, Product, Sales) for coherent launches
• Highlight product updates and evolutions externally through usage and customer impact stories
• Coordinate media coverage (press releases, interviews, etc.)
• Leverage user feedback and success stories to strengthen brand image
• Position the Product Marketing & CRM team as internal experts in engagement and product value
• Align stakeholders on initiative prioritization, KPIs, timelines, and success criteria
• Carry and spread a clear vision of product marketing performance across teams
• B2B: Support Sales teams in partner acquisition & conversion, and drive partner agent engagement through tailored in-app & off-app experiences
• B2C: Ensure feature launches and enhance customer lifecycle & retention

• Proven experience (8+ years) in Product Marketing, CRM, or Growth roles, ideally in a scale-up or SaaS/B2C environment
• Strong expertise in user engagement, lifecycle marketing, and multichannel CRM
• Experience managing and growing a team
• Data-driven mindset with strong analytical skills and a focus on impact
• Excellent communication and storytelling skills, both internally and externally
• Ability to navigate across B2B and B2C environments
• Fluent in English and proficiency in French or Spanish, Italian is a plus

Italian is a plus

• Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations
• Pluxee card to manage your tax level through voluntary compensation across services (transportation, dining, childcare)
• Attractive deals as a home insurance provider and green energy supplier
• Medical insurance through Alan or Sanitas, with up to 50% coverage by papernest (after 6 months)
• Free healthy breakfast every Tuesday
• Discounts with Barcelona restaurants, gyms, leisure, and care centers
• Access to online learning platforms
• Bi-monthly Tech Fridays for innovation, personal training, and knowledge sharing
• Real opportunities to grow your expertise or explore new paths
• 2 days of remote work per week to optimize focus and flexibility