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Founded in 2016, the French leather goods brand Polène stands out for its exceptional artisanal craftsmanship, creating timeless pieces with organic designs directly inspired by nature. In a context of strong growth and international expansion, we are structuring our operations in 2025 and surrounding ourselves with top talent to develop deep expertise at every level of our organization. Our distinctly artistic positioning supports the elevation of our handbag and jewelry collections, backed by 800 artisans in our workshops located in Ubrique, Spain. The story of Polène can be written with you: join us and take part in this journey behind the scenes at our Seoul headquarters, driven by our shared passion for craftsmanship. As part of the PR & Influence team Reporting to our Global PR Director in Paris, your main mission is to develop the brand's awareness and image by collaborating with the press and influencers in the South Korean market.
Job Responsibility:
Develop and implement tailored PR strategies for Koreans to strengthen brand awareness and perception
Align PR initiatives with HQ objectives to maximize impact and visibility
Leverage strong business knowledge of influencer marketing in Korea to identify and collaborate with influencers, KOLs (Key Opinion Leaders), stylists and celebrities
Develop relationships with celebrity agencies and negotiate ambassador contracts and partnerships to enhance brand visibility and reach
Build and maintain relationships with key media outlets, journalists, and industry influencers across the region
Secure positive media coverage through strategic pitching and media outreach efforts
Develop contacts with press (print and digital)
Plan and execute PR events
Organize store receptions and other events to engage with key stakeholders and enhance brand presence
Monitor, analyze, and report on PR performance metrics
Provide insights and recommendations to improve PR strategies and outcomes
Lead, mentor, and manage the PR team to ensure high performance and professional growth
Coordinate with the global PR team in Paris to maintain consistent messaging and strategy
Manage the PR budget for the region, ensuring cost-effective use of resources
Allocate resources strategically to maximize impact and ROI
Flexibility to travel to Polène’s HQ in Paris
Requirements:
Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. Master’s degree preferred
Minimum of 5-7 years of experience in a similar position in public relations within the fashion industry
Proven experience in fashion PR roles
Strong network of media contacts and influencers in the region
Good knowledge of the different social media platforms and PR analytic tools and softwares
Experience in celebrity agency management and ambassador contract negotiation is required
Excellent written and verbal communication skills in English
Strategic thinker with the ability to translate business objectives into effective PR campaigns