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Head of Portfolio Marketing - Cobrand

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U.S. Bank National Association

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Location:
United States , New York

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Category:
Finance

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Contract Type:
Not provided

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Salary:

148495.00 - 174700.00 USD / Year
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Job Description:

U.S. Bank is expanding its focus on co-branded credit card solutions and is seeking a strategic, collaborative individual to support the growth and optimization of our new Co-Brand Card portfolio. This role reports to the Cobrand Product Head and plays a key role in executing product, relationship, and technology strategies that drive customer acquisition, engagement, and retention.

Job Responsibility:

  • Support the development and execution of the Co-Brand Card strategy
  • Manage the performance of the co-brand card portfolio, including growth, profitability, and customer engagement metrics
  • Collaborate with internal teams and external partners to deliver differentiated card solutions
  • Lead multi-channel marketing initiatives to drive acquisition, activation, and usage
  • Manage product lifecycle activities including enhancements, pricing, and positioning
  • Analyze market trends and customer insights to inform product innovation
  • Partner with marketing, sales, and relationship teams to execute targeted campaigns
  • Monitor portfolio performance and identify opportunities for optimization
  • Ensure compliance with regulatory requirements and internal risk policies
  • Contribute to cross-functional initiatives including platform migrations and digital enhancements
  • Support vendor management and partner integration efforts

Requirements:

  • Bachelor’s degree or equivalent work experience
  • 10+ years of experience in product management, payments, or financial services
  • Experience working with co-branded credit card programs or strategic partnerships

Nice to have:

  • Proven ability to manage and grow card portfolios including strong competency using data to identify trends and opportunities
  • Experience with multi-channel marketing strategies and campaign execution
  • Strong understanding of customer segmentation and lifecycle marketing
  • Excellent communication, analytical, and problem-solving skills.
  • Proven ability to influence without direct authority
  • Experience building strong, trusted, high performance relationships with external partners
  • Ability to work in a fast-paced, matrixed environment
  • MBA or advanced degree preferred
  • Co-brand product strategy and execution
  • Portfolio management and performance optimization
  • Multi-channel marketing and campaign leadership
  • Partner relationship management
  • Financial and competitive analysis
  • Customer experience and digital innovation
  • Risk and compliance awareness
  • Cross-functional collaboration
What we offer:
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Additional Information:

Job Posted:
February 20, 2026

Expiration:
February 23, 2026

Employment Type:
Fulltime
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