Head of Performance

• Own the end-to-end performance marketing strategy and execution across paid social, paid search, affiliate, and emerging digital channels, as well as select offline acquisition levers, to drive efficient and scalable customer growth
• Evolve our marketing attribution and measurement frameworks, including multi-touch, first-touch, and last-touch models, to improve decision making, investment allocation, and incrementality assessment
• Collaborate cross-functionally to ensure flawless execution for promotions, product launches, seasonal initiatives, and landing page optimization to support customer acquisition and revenue goals
• Design and operate a rigorous experimentation and testing roadmap across channels and creatives, to identify incremental growth opportunities and rapidly scale performance
• Partner closely with our in-house creative team to drive an efficient creative pipeline, establish best-in-class creative testing methodologies, and continuously diversify creative assets to expand reach and improve performance
• Collaborate with Analytics and Insights to translate complex performance data into clear narratives, actionable insights, and strategic recommendations that drive continuous improvement
• Work cross-functionally with CRM, Creative & Brand, Ecommerce, and Product teams to ensure consistent messaging, seamless customer journeys, and optimal performance across all acquisition touchpoints
• Contribute in our forecasting & budgeting process to ensure disciplined investment management, help set clear performance expectations, and be proactive when course correction is needed
• Manage agency and vendor relationships, setting clear objectives, monitoring performance against KPIs, and driving continuous optimization and innovation through strong partnership management

• 7+ years of experience in performance or growth marketing
• Proven track record of scaling a fast growth DTC brand, preferably on a brand with high AOV
• Hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads)
• Experience across Affiliates, CTV/YouTube, Direct Mail also a strong plus
• Strong leadership skills with direct experience leading, mentoring, and developing high-performing marketing teams
• Data driven approach and high proficiency with analytics and attribution tools (e.g., Northbeam, Google Analytics, Shopify Analytics, Polar)
• Strategic thinker with a strong understanding of performance driven creative, with experience partnering closely with creative teams
• Strong understanding of business metrics and goal setting, with experience owning or contributing to P&L accountability
• Proactive and thrives in fast-paced, lean environments, with a hands-on approach
• Strong communicator and collaborator that is able to translate data into clear strategies, influence senior stakeholders, and align teams around shared goals
• West Coast–based (PST) highly preferable

Experience across Affiliates, CTV/YouTube, Direct Mail

• Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote
• Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced
• Free Koala products with ‘mates rates’ for your friends and fam
• Access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
• Competitive 401k matching and comprehensive Anthem private health insurance plans
• Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
• Short-term incentive plans
• BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%and so much more