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Head of Performance Marketing

United Kingdom, Watford · Job Posted May 29, 2026
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Job Description

As Head of Performance Marketing, you will take ownership of our end-to-end digital acquisition and performance media strategy, driving profitable growth across ecommerce and omnichannel. You’ll lead a talented in-house team, manage a multi-million-pound media budget, and work cross-functionally to ensure we reach customers in the right place, at the right time, with the right message. This is a high-impact leadership role where strategy meets execution—perfect for someone who thrives in a fast-paced, commercially driven retail environment.

Job Responsibility

  • Define and deliver a best-in-class performance marketing strategy across H. Samuel and Ernest Jones
  • Lead and optimise the full channel mix including Paid Search, Paid Social, Programmatic, Affiliates, SEO and emerging platforms
  • Drive profitable growth in traffic, customer acquisition, ecommerce revenue, and omnichannel performance
  • Own and manage a multi-million-pound marketing budget, ensuring strong ROI and efficient media investment
  • Use data, attribution models, and incrementality testing to continuously optimise performance
  • Partner with Ecommerce, CRM, Brand, Analytics and Retail teams to deliver joined-up, customer-first campaigns
  • Identify and unlock new growth opportunities, technologies and innovation across the digital landscape
  • Build, lead and develop a high-performing performance marketing team, alongside managing key agency and platform partners (Google, Meta, affiliates and more)

Requirements

  • Proven leadership experience in performance marketing or digital acquisition, ideally within retail, ecommerce, luxury or a fast-paced agency environment
  • Expertise across paid media channels, SEO, attribution and full-funnel optimisation
  • Strong commercial acumen with experience managing significant media budgets
  • Advanced analytical capability, with experience using tools such as GA4, Adobe Analytics, Power BI or similar
  • A passion for data-driven decision-making, innovation and continuous testing
  • The ability to influence at all levels and bring teams together behind a shared growth agenda

What we offer

  • Competitive salary
  • Generous discount of up to 30% off our fabulous products from day one
  • An annual enhanced discount to celebrate the day you joined our team
  • Retirement Savings plans which offer flexibility in the way you save for the future
  • Immediate Life Assurance from day one
  • A minimum of 22 days holiday per year which increases after a years’ service
  • Recognised qualifications, study support and structured career progression
  • Health and Wellbeing Scheme
  • Financial Wellbeing scheme
  • Give As You Earn scheme – An easy way to support causes close to your heart
  • Real Rewards - exclusive discounts on groceries, travel and leisure

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