Head of Performance Marketing Job at BrainWorks

Head of Performance Marketing

BrainWorks

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Job Description:

Our client is a high growth, private equity backed healthcare services platform with a multi location footprint and an active acquisition strategy. The business partners with founder led practices, providing centralized capabilities across operations, marketing, and growth while preserving local brand equity and clinical independence. We are seeking a SVP, Performance Marketing to design, build, and scale a centralized customer acquisition engine across the platform. This role will own paid media and digital acquisition strategy end to end, with responsibility for driving measurable patient demand for high consideration, primarily out of pocket services. The ideal candidate brings deep expertise across the full digital funnel, strong analytical rigor, and experience scaling performance marketing in complex, multi site environments.

Job Responsibility:

Elevate the consumer experience and drive growth across a rapidly expanding network of dental practices
Build and scale a centralized performance and consumer acquisition strategy
Ensure each patient journey, from first inquiry through treatment, is seamless, data informed, and grounded in care
Align marketing and sales processes across the platform, creating consistency in lead generation, distribution, and conversion
Ensure growth remains sustainable and consumer centered as the organization scales rapidly

Requirements:

Own end-to-end consumer acquisition, managing the full lead cycle from initial inquiry through consultation and conversion across both digital and physical clinic locations
Develop and execute omni-channel marketing strategy, integrating digital, paid media, CRM, and in-clinic touchpoints to optimize the patient journey
Drive performance marketing and digital acquisition initiatives, managing agencies for paid media spend while ensuring accountability and alignment with organizational goals
Build and lead a high-performing internal team, defining which functions are insourced versus outsourced and managing budget and resources effectively
Shape promotion and pricing strategies, lead A/B testing, and apply creative, data-driven approaches to attract and retain patients
Analyze marketing performance and operational data to identify opportunities, make recommendations, and implement improvements independently
Develop and execute A/B or multivariate funnel tests, measure performance objectively, and scale winning strategies
Establish and execute personal strategy and philosophy for patient acquisition, ensuring initiatives are measurable, optimized, and aligned with business objectives
Maintain oversight of CRM systems and technology tools to streamline lead distribution, tracking, and internal reporting
Ensure all initiatives prioritize patient experience while supporting rapid growth and scalable operations
Deep performance marketing expertise spanning paid media, CRO, SEO, and organic growth across direct-to-consumer and retail channels, with attention to regional and geographic dynamics
Omni-channel strategy experience, integrating digital, CRM, and in-store touchpoints to optimize the customer journey
Knowledge and ability to coach teams, innovate, and implement creative solutions
Intellectually curious, objective, and data-driven, able to test, analyze, and optimize strategies independently
Domain expertise in performance marketing with a proven track record of measurable results
Player-coach mentality with an entrepreneurial mindset, able to build and lead teams while executing hands-on when needed
Executive presence to manage and hold agencies accountable, ensuring alignment and performance
Strong appetite for leveraging technology and emerging tools to create unique, impactful solutions

Additional Information:

Job Posted:
January 19, 2026

Work Type:

Remote work

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