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Head of Performance Marketing

Spain · Job Posted May 30, 2026
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Job Description

Bark is hiring a Head of Performance Marketing to join our Marketing leadership team. We’re running two commercial models in parallel: pay-per-lead and subscription. We need a marketplace operator with hands-on experience in both. You’ll own the entire paid acquisition stack across Google, Meta, Bing, TikTok, programmatic, paid social, paid search and emerging channels. A multi-million annual budget across 11 markets and 1,000+ services categories. You’ll lead the Performance function within our ~30-person marketing team across UK, India and Spain, partnering daily with SEO and Content, with the Trading team on the supply and demand side, and with the Brand Designer on creative.

Job Responsibility

  • Own Paid Acquisition End-To-End
  • Engineer Two-Sided, Marketplace-Aware Allocation
  • Run Both Commercial Models In Parallel
  • Run Creative At Performance Scale
  • Build AI Into The Function
  • Lead and Grow the Team

Requirements

  • 8-12 years in performance / growth marketing, leading teams (4+)
  • Must have a background in the services marketplace: you’ve run multi-million paid budgets in a two-sided services marketplace
  • Pay-per-lead and subscription model experience
  • Real scale on Google and Meta
  • AI-operational, not AI-curious
  • Strong point of view on measurement, incrementality, MMM and MTA
  • Strong point of view on brand vs. performance budget allocation, defended with data
  • Working knowledge of Tableau, our BI layer, GA4 and modern measurement
  • Strong plus: multi-market scale, 5+ countries simultaneously, ideally including the US and UK
  • Plus: Spain-market context and comfort working with the Spanish marketplace ecosystem
  • Excellent written and spoken English

Nice to have

  • Multi-market scale, 5+ countries simultaneously, ideally including the US and UK
  • Spain-market context and comfort working with the Spanish marketplace ecosystem

What we offer

  • 25 days of paid holiday, with extra days added at 3 and 5 years of service
  • Fully remote working, plus up to 20 days each year to work from anywhere in the world
  • An annual Learning & Development budget of €550
  • A €250 allowance towards essential home office technology
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