Head of Performance Marketing Job at My Amazon Guy

Job Description

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention. You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.

Job Responsibility

Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives
Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output
Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices
Manage and mentor a team of media buyers, creative specialists, and CRO experts
Foster a culture of collaboration, innovation, and performance excellence within the team
Oversee recruitment, training, and professional development of team members
Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions
Implement A/B testing for creative elements, ensuring high-performing visuals and messaging
Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates
Develop and test hypotheses for ongoing CRO improvements
Establish and build scalable processes for creative production, paid search, and social media marketing campaigns
SOP creation
Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency
Maintain active certifications on Meta and TikTok platforms
Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies

Requirements

5+ years managing social ads with a strong focus on DTC/B2C campaigns
3+ years hands-on with Meta & TikTok Ads
Expertise in email marketing and multi-channel campaign integration
Skilled in CRO & A/B testing to boost conversions and landing page performance
Strong creative eye and copywriting ability for consumer engagement
Active Meta and TikTok Ad Certifications
Proven leader with experience managing cross-functional teams
Track record of building scalable workflows for creative and performance marketing
Data-driven mindset with sharp analytical and optimization skills
Excellent communicator, highly organized, and results-focused
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

What we offer

Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement

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Head of Performance Marketing

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