Head of Performance Marketing

• Shape the strategic vision and direction for Supercell’s Performance Marketing function, ensuring alignment with company and game-level business goals. Drive cross-functional alignment through openness, integrity, and collaboration – ensuring clarity of direction across marketing, analytics, and operations
• Lead and develop a high-performing team of Performance Marketing, ASO, and CRM professionals
• setting clear goals, fostering autonomy, and creating an environment where people do their best work
• Build and maintain measurement frameworks, governance structures, and operational systems that enable the team to perform at their best, alongside coaching and culture that help individuals grow
• Build strong partnerships with Game Leads, Marketing Leads, Data, and Finance to ensure marketing investment decisions are data-informed, scalable, and business-driven
• Oversee media strategy and governance – ensuring that Supercell’s global marketing efforts are effective, efficient, and future-proofed against evolving market dynamics
• Own CRM as a strategic growth lever – ensuring lifecycle and retention strategy is tightly integrated with user acquisition, game-level priorities, and long-term business goals
• Embrace AI curiosity and capability – comfortable working with AI-powered campaign tools and platforms, you understand how algorithms make decisions and how to work with them, not just around them. This includes using AI for workflow automation, creative production, and campaign optimization, while staying honest about the trade-offs involved
• Push boundaries. Take bold bets. Own risks and back your team when it counts

• Extensive leadership experience in performance marketing and media or operations with a proven track record of leading high-impact, high-scale teams in complex, global organizations
• Deep understanding of performance marketing and user acquisition, with the ability to translate complex technical and data-driven concepts into strategic direction. This includes a strong grasp of product dynamics and the interaction between UA and product – understanding how marketing decisions shape and are shaped by the player experience and game economy
• Player-first mindset. You believe great marketing ultimately serves the player experience, not just the metrics
• Portfolio-level experience managing marketing investment across multiple products at different lifecycle stages, with the ability to allocate, prioritize, and adapt strategy as games grow, mature, or launch
• Strong business and financial mindset, able to connect marketing performance to commercial outcomes and broader company goals
• Fluent in data and analytics, with the ability to guide strategic decision-making in collaboration with data science and analytics teams
• Exceptional stakeholder management skills, capable of influencing senior leaders and aligning diverse perspectives around shared priorities
• Diplomatic and emotionally intelligent, with the ability to lead through trust, clarity, and empathy – even in ambiguity
• A builder of people and culture, passionate about coaching, growing, and empowering others to succeed
• Passion for games and building systems that last
• A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge

Relocation support